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📊 In 2025, key marketing trends identified by Google include the resurgence of Marketing Mix Modeling (MMM) for more precise, real-time performance analysis. The rise of intelligent agents will simplify complex workflow management by leveraging multimodal systems. The proliferation of shoppable videos in social commerce allows for direct purchases from video content. Google also emphasizes the importance of mindful marketing, which focuses on simplifying experiences for consumers, and the increasing role of AI in driving meaningful interactions in mobile apps. Ethical marketing, with its focus on sustainability, responsible AI use, and inclusivity in advertising, is expected to build consumer trust and loyalty.

🎭 Yves Delhommeau, managing director of the Grévin Museum since 2016, with a background in hospitality, geography, and economics from the Sorbonne, began his career in the restaurant industry. He first entered the leisure park world with France Miniature, then aided the creation of Compagnie des Alpes' leisure branch, integrating sites like Parc Astérix, Futuroscope, and Walibi into the museum's network.

🏡 The Luxury Collection, part of Marriott International's portfolio with over 30 hotel brands, announced Casa Brera, a Luxury Collection Hotel, Milan, opened in autumn, joining the brand in January 2025. Located in Milan's heart at Piazzetta Bossi, close to Teatro alla Scala and Brera, managed by Giuseppe Losciale. The 101 rooms and 15 suites designed by Patricia Urquiola reflect Milanese culture with touches of walnut, Fior di Pesco marble, brass, and etched glass. Michelin-starred chef Andrea Berton leads the culinary direction, and Michelin-starred Japanese chef Haruo Ichikawa oversees Odachi restaurant.

🏕️ Alexandra Borchio Fontimp reelected as President of Côte d’Azur France Tourisme at the beginning of 2025. During her first term, the region overcame challenges from the COVID crisis, climate issues, and other crises. The Olympic year 2024 brought major events like the Tour de France and the Olympics, boosting tourism with 11.5 million visitors, 54% international. Hotel and residence occupancy reached 66%, up 1 point from 2023. Annual hotel and residence nights hit 13 million, the highest in over a decade.

📈 In France, the Mastercard Economics Institute forecasts a 0.8% increase in real GDP for 2025 compared to 2024 and a 0.8% rise in consumer spending from the previous year. Consumer price inflation is expected to see a notable increase of 1.8% over 2024. A spending gap of 4.8 percentage points was noted in 2024 favoring mass-market stores over luxury boutiques, a trend predicted to continue in 2025. Globally, a 3.2% economic growth is anticipated for 2025, slightly up from 3.1% in 2024, despite Europe's strict fiscal policy and trade uncertainties, aided by a looser monetary policy and strong consumption.

🏨 Since 2018, STRATÉGIE HÔTEL has assisted over 1,000 hoteliers without any fees, offering a tailored support system funded by selected suppliers. Services include project facilitation, a curated catalogue of solutions, and informational monitoring. Key expertise areas encompass layout & renovation, energy performance & CSR, operational efficiency, management mandates, franchising, and M&A. The new division SH TRANSACTION specializes in hotel sales and acquisitions, providing bespoke guidance throughout the asset transaction process. Contact: Pauline DOVIN, Communication Manager, at marketing@strategie-hotel.com.

🌍 In 2024, searches for "all inclusive" spiked by +60% compared to 2023. Economic uncertainties and tensions, including the anticipation of the Trump presidency, urged travelers towards offers with no "bad surprises," valuing transparency over price. The U.S. competition authority's decision to ban hidden fees post-reservation further reflects the shift towards all-inclusive packages. Demand for clarity in pricing extends beyond resorts to include even rural accommodations, with consumers increasingly frustrated by seemingly affordable offers that balloon in cost due to "mandatory" options. 💼

💳 Since January 1, 2025, SNCF no longer accepts physical Chèques-Vacances. Chèque-Vacances Connect is a 100% digital payment solution offered by ANCV, allowing tourism and leisure professionals to accept dematerialized payments online or in-person. The system provides simplified cashing, automatic refunds within five working days, and increased visibility for businesses. Integration into e-commerce sites requires membership in the Chèque-Vacances network, service activation within 24 hours, and technical implementation with payment intermediaries. For clients, payment involves selecting Chèque-Vacances Connect, validation through their app, and immediate payment confirmation.

🎊 French hotel industry celebrates a successful holiday season in 2024, with a 9.2% increase in RevPAR (Revenue Per Available Room) compared to the previous year, indicating a strong overall momentum. Choice varied between mountain resorts for skiing and cities like Paris. The period significantly impacted the annual performance, despite disparities among different segments and destinations. Hospitality ON provided the data, analyzed by MKG Consulting.

❄ Vacances de Noël in the Région Sud, France, from December 21, 2024, to January 5, 2025, saw tourist numbers rise by +4% for French non-regional visitors and +9% for international guests compared to the previous year. The Alpes du Sud experienced over 80% accommodation occupancy, a +3% increase from last year, with occupancy spiking over 90% during New Year's week. The Hautes-Alpes welcomed over 500,000 tourists. The region is prepping for the Winter Olympics and Paralympics 2030.