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🏨 Entrepreneurs from Brittany in the hospitality sector share a commitment to innovation and regional values. Gurvan BRANELLEC, CEO of Oceania Hotels, outlines the nearly 50-year history of the group, founded in Brest, Brittany, by his father. Follow the journey of Breton hotel groups through interviews with local pioneers.

🏠 Food Hotel Tech, the leading trade fair for technological and sustainable innovations in the hotel and restaurant industry, highlights key trends for the 2025 edition on March 19-20 in Paris - Porte de Versailles. Five key innovations identified include reducing waste and automating services to redefine customer experience, profitability, and ecological transition. Technologies such as Fullsoon (94% reliability in predicting customer orders), Inpulse (up to 5% margin gain), and Adoria (decreased losses, budget control) are mentioned. Orbisk's real-time waste analysis using AI and image recognition is highlighted.

🏖 Over 41% of French people have booked tourist experiences online, with the figure rising to 57% among 25-34 year-olds and 54% in the Paris region. Travel enthusiasts make up 72% of this group, 62% seek off-the-beaten-path adventures, and 37% notice airport advertisements. Free visits are the favored activity at 52%, while one-third prefer day excursions. TripAdvisor leads the market with a 71% recognition rate, followed by GetYourGuide at 21%.

🏠 "Les Thermalies 2025", held in Paris, showcased itself as a key wellness event, attracting over 23,000 visitors. The salon emphasized preventive health, well-being solutions, thalassotherapy, and balneotherapy, reflecting growing public interest. It served as a platform for booking upcoming health cures and highlighted trends in longevity, sports, menopause, and slow aging, addressing modern health concerns with innovative thermal programs.

📊 During WWII, analysts like Abraham Wald identified critical areas on bomber planes without damage as key to increasing survival, leading to the concept of "survivorship bias". In hotel demand analysis, this bias overlooks failed sales opportunities. To fully understand a hotel's real demand, key performance indicators (KPIs) such as generated reservations, cancellations, and unconverted demand must be analyzed. Improving areas of unmet demand can increase sales without additional costs. Strategies include adjusting pricing, distribution rules, and inventory management to capitalize on existing demand and improve profitability. The analysis aims to maximize outcomes by focusing on missed opportunities rather than solely on successes.

📝 In Europe, response time to customer reviews in the tourism industry has decreased by 36%, according to a Shiji 2024 survey. The annual Shiji study analyzed over 12,000 hotels worldwide and nearly 40 million reviews, noting a 2.7-day improvement in response times over 2 years. 3-star and 5-star hotels have increased efforts, while 4-star hotels lag with one of the lowest average response rates. A 3-star hotel responds to 64.9% of reviews, a 4-star to 47.3%, and a 5-star to 70%. Reviews influence at least 80% of bookings; hence timely and quality responses are crucial for future reservations. Italy is targeting fake reviews, with proposed legislation requiring identity verification, OTA authenticity checks, a 15-day post-stay review limit, and possible removal of outdated or resolved negative reviews.

💸 Budget 2025 adopted using Article 49.3 clarifies fiscal rules for furnished tourism rentals. La Loi Le Meur, effective January 1, 2024, changes the "micro-BIC" taxation system. New tax measures apply to 2025 revenues, not 2024. Previous abatement at 50% with a €77,000 ceiling falls to 30% and €15,000 in April 2025. Article 24 in Budget 2025 impacts taxation on LMNP real estate sales, integrating amortization into capital gains calculations. Auto-entrepreneurs face VAT rule changes, potentially decreasing the VAT exemption threshold from €85,000 to €15,000 in revenue, affecting the fiscal advantages, especially for seasonal rental operators. Discussions continue with the finance ministry, with a decision expected within three weeks.

❄ Winter 2025 season kicks off with high enthusiasm for February holidays at mountain resorts. Alpine destinations lead, with emerging regions gaining momentum. Occupancy rate stands at 77% over four weeks from December 18, 2024, to February 3, 2025, compared to last year's data. Analysis by MKG Consulting, a specialized press in sector studies and events, based in Paris.

📱 In Nantes, a roundtable titled "Artificial Intelligence and Tourism: Between Fantasies and Reality" addressed AI's role in tourism, highlighting the upcoming ICIA by Charentes Tourism developed with GENIAL, offering specific activity and event suggestions. AI redefines interactions, with conversational agents providing rapid, personalized responses from various data sources. GENIAL's interactive Advent calendar for VVF generated over 2,000 opt-in emails, surpassing traditional campaigns. Challenges include AI's environmental impact, digital inclusion, and preserving authenticity, as demonstrated by Henn Na Hotel in Tokyo, which reduced its 243 robots due to practical limitations.

🏠 Inno'Tourism, France's leading show on hospitality innovation, features an interview with Patrick d’Altelis, a pioneer in AI for the hotel industry. The episode showcases livie, an advanced chatbot enhancing customer service and personalization, potentially increasing direct bookings. Exclusive insights into livie's roadmap, with new features set to impact the industry, are shared. Hoteliers are encouraged to embrace AI to stay competitive and improve customer retention. 📞06 08 33 16 93 ✉️p.guillaume@altelis.com