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🏖️ Gallic Guyot of Charentes Tourisme details AI integration over the past year, focusing on strategic vision through a dedicated "Lab IA" comprising seven team members. The initiative includes ICIA (Infiniment Charentes Intelligence Artificielle), a virtual agent developed by GENIAL, aimed at promoting responsible tourism by leveraging local data. Concerns over data sharing involve potential exploitation by large companies and the need for controlled usage to maintain local value.

📡 Bright Festival 2025 held in Brussels from February 15-18 attracted 450,000 visitors. The ninth edition featured over 30 installations by national and international artists in Royal and European quarters. Despite a mixed performance in 2024, the event's hotel results have yet to be confirmed for the latest edition.

🍻 On February 25, 2025, at the Salon International de l’Agriculture, Prévention & Modération (PM) and the Union des Métiers et des Industries de l’Hôtellerie (UMIH), led by Thierry Marx, signed a partnership agreement. The ceremony was held at the Brasseurs de France stand at 11:00 AM. The partnership focuses on promoting moderate alcohol consumption and preventing risky behavior. Additionally, PM and UMIH will launch an innovative online training program for festival organizers, bartenders, and volunteers in spring 2025, featuring interactive modules on risk prevention.

📈 On March 19-20, 2025, Paris Expo hosts the 8th edition of Food Hotel Tech, showcasing innovations for the hospitality and catering industry. Key trends include waste reduction and AI-driven revenue optimization. Luniwave offers gamified "green miles" for reduced consumption. Google, Amazon, TikTok, and significant startups contribute to the event, with startups given a dedicated space for pitching. Social media, especially TikTok, is highlighted as crucial for targeting younger generations. Hospitality innovation is poised to drive ecological transitions and customer experience enhancements.

🏨 Henderson Park and Atream acquired a portfolio of 5 Novotel Suites hotels totaling 645 rooms in Paris (Issy-les-Moulineaux-128, Montreuil-166, Saint-Denis-101), Lille (126), and Cannes (124). The acquisition was completed in two separate transactions, integrating the hotels built between 2000 and 2011, which lacked investment due to fragmented management. Henderson Park plans extensive modernization, aligning with Paris Agreement 2050 goals for energy efficiency. Accor will continue managing the hotels under new contracts.

🏨 Covivio Hotels in Europe saw a 1.5% increase in property value and a 7.2% revenue rise at constant scope. The group's hotel portfolio, valued at €6,439M, includes 283 hotels with 39,477 rooms across 12 countries and managed by 17 operators like Accor and Marriott. France, Italy, and Spain recorded growth up to 4.8%. The average yield is 6.1%, with 6% for leased properties and 7% for fully owned properties. Average long-term leases with operators are 11 years.

🍖 Prime Minister François Bayrou issued a decree making it mandatory for French restaurants to display the origin of meats. This decree, responding to demands from farmers, consumers, and restaurateurs, extends the existing 2002 rule for beef to include pork, sheep, and poultry meats. It aims to highlight French agricultural products' quality and supports transparency ahead of the International Agriculture Show.

🍴 French Prime Minister François Bayrou implemented a decree for mandatory origin labeling of meats in restaurants. This responds to demands from farmers, consumers, and restaurateurs, enhancing transparency and emphasizing the quality of French produce. The decree, published today, expands the labeling requirement to pork, lamb, and poultry, a rule in place for beef since 2002. The move coincides with the Salon international de l'Agriculture, showcasing French commitment to quality, sustainable food. Now, restaurant-goers in France can choose dishes made from locally produced meats.

❄ François De Canson, president of the Provence-Alpes-Côte d’Azur Regional Tourism Committee, attended the Constitutive General Assembly of COJOP 2030 in Lyon on February 18, 2025. Edgar Grospiron, Olympic mogul skiing champion, now leads the French Alps 2030 Organizing Committee. Key goals for the 2030 Winter Olympic and Paralympic Games include cost-effectiveness, exemplary sustainability, reuse of existing infrastructure, no new construction without post-Games use, and reliance on local expertise.

🏨 Ruby, founded in 2013, operates 20 hotels with 3,483 rooms across Europe's major cities and has 10 more projects (2,235 rooms) underway. With locations in Germany (9 hotels), the UK (3 hotels in London), Austria (3 in Vienna), Switzerland (2), and one each in Italy, Ireland, and the Netherlands, Ruby is set to expand in Edinburgh, Marseille, Rome, and Stockholm within three years. As IHG's 20th brand, Ruby offers a "Lean Luxury" approach featuring signature amenities designed for comfort and relaxation, connecting guests to cities at the right price.