Quels sont les facteurs d’échec des start-ups du Travel ?
💸 In 2024, 2.1% of Travel startups were forced to shut down, with 27 out of 38 closures being companies still in their launch phase. TNMT reported a failure rate between 1.3%-2.2% in the last three years. Digital platforms suffered most, with a 2.8% failure rate, amidst a tough economic climate and scarce venture capital. Expedia allocated 52% of its operating expenses to marketing in 2023. Major factors include high competition, low market entry barriers, and difficulty differentiating. Startups like Tripnotes were acquired, while others like AMBLR, Planit Earth, and WayFind ceased operations. Journera raised $38 million but closed after 8 years. 80% of new startups target B2C directly.
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