Accor affiche une croissance de son portefeuille et un nombre de signatures sans précédent
🏡 Accor expanded in 2024 by opening 293 hotels and resorts, adding 50,000 rooms to its network, now over 5,680 hotels and 850,000 rooms, plus 1,381 projects (233,000 rooms). Significant growth occurred in the Middle East, Asia, and Pacific (MEAPAC), with 60% of 2025 openings planned there. Sustainable development is key, with 58% of projects involving conversions of existing hotels. Consumers prioritize travel, with 75% valuing vacations over other expenses, driving trends like "gig tripping" and "bleisure.
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