Top News

🏨 AccorInvest became Essendi in 2021 after a strategic shift focusing on the European market, with Laurent Turpaut joining as SVP Communication in spring 2022. The rebranding completes a transformation involving portfolio concentration on Europe's economic and mid-range segments, alongside a financial restructuring. Essendi aims to be the European leader in hotel investment and operation, emphasizing a strong responsible footprint. The internal rebranding process was participative, involving all levels of staff.

💸 Key facts extracted: - E-réputation is vital in hotel marketing. - IFOP survey: 96% consider e-réputation before purchasing, 30% avoid businesses with bad reputations, 66% delay purchases. - Client reviews on platforms like TripAdvisor, Hotels.com, Expedia, Booking impact business. - Google's role in e-reputation is crucial for web presence optimization. - TripAdvisor platform crucial for tourism sector reputation. - BFMTV analysis: 1- or 2-star hotels are less attractive; trend favors 4- and 5-star establishments. - Increasing consumer attention to online reviews. - Google My Business (GMB) and TripAdvisor significant for local visibility and reputation. - Mention, Owler, Hootsuite, Guest Suite mentioned as e-reputation monitoring tools. - E-reputation influenced by employees, media, clients, and competitors. - Strategy includes managing reviews, enhancing local SEO, and a solid social media presence. - Guest Suite offers specialized e-reputation management. Summary: E-reputation, crucial for hotel marketing, influences 96% of internet users' purchasing decisions. Negative web reputations deter 30% of potential buyers, while 66% hesitate before buying. Key platforms impacting e-reputation include TripAdvisor, Google My Business, Hotels.com, Expedia, and Booking. TripAdvisor rankings particularly affect business success in the tourism sector. Tools like Mention, Owler, Hootsuite, and

🛏 In France and Spain, hundreds of hoteliers are mobilizing against Booking.com's practices deemed abusive through national collective actions. French lawyer Marc Barennes from Geradin Partners is involved in a collective action in France, opposing the reintroduction of covert parity clauses by Booking.com, despite a French competition authority decision and the Macron law's prohibition of such clauses. The action also addresses opaque OTA practices, excessive commissions (up to 25%), and a resulting estimated €1.5 billion prejudice for French hoteliers between 2015 and 2024. The collective action began on April 22, 2025, with 10 hoteliers and exceeded 100 by April 25, aiming for thousands before an October tribunal. Similar actions are in preparation in Italy and Portugal, with Spain estimating hoteliers' damages at 2% of annual turnover.

🏕 Hospitality industry performances in Europe show disparities: budget and economic segments' RevPAR declined by -10.2% and -2.4%, respectively, while the high-end increased by +0.9%. Eastern Europe, including Latvia and Hungary, along with Greece, which reversed its -1.1% RevPAR in February to +11.9% in March, showcases significant growth partly due to a +4.2% occupancy rate and a +4.1% average price, recovering from seismic activity impacts.

🏗️ The 32nd Arabian Travel Market (ATM) kicks off today at Dubai World Trade Centre, uniting tourism professionals from April 28 to May 1. Highlighting connectivity with the theme "Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity." ATM 2025 focuses on innovation and tech, featuring an expanded ATM Travel Tech. The event fosters networking, addresses the impact of emerging technologies, sustainability, and includes a 20% increase in international exhibitors over last year, with significant Asian and Indian market presence.

🎶 On May 17, 2025, the Eurovision final will take place in St. Jakobshalle, Basel, Switzerland. Nearby, hoteliers in Haut-Rhin, particularly around Saint-Louis, are experiencing increased bookings. Due to saturated Swiss hotel offerings and high rates in Basel, many visitors are choosing accommodations in France. Saint-Louis and Mulhouse hotels are almost fully booked for the event weekend. Alsace hotel prices have doubled, and some offer free shuttles to Basel. This situation mirrors the price dynamics observed during the Paris 2024 Olympics, but caution is advised as similar pricing strategies during the Olympics led to reduced occupancy due to perceived price gouging.

✈ Singapore Airlines has partnered with OpenAI to enhance operational efficiency and customer experience through generative AI. The AI will improve the airline's virtual assistant on their website for better travel planning and offer personalized services to customers. Additionally, AI will assist staff with operational tasks and potentially aid in crew scheduling, considering regulatory requirements and staff availability. George Wang, Singapore Airlines' VP of IT, sees this as a commitment to digital innovation in the aviation industry, while Oliver Jay of OpenAI values the opportunity to work with an innovative leader like Singapore Airlines. This collaboration marks OpenAI's first foray with an airline.

🏕 Bivouacs Huttopia, launched by French nature camping specialist Huttopia, offers vanlife enthusiasts over 1,000 spots across 500 sites in France, Belgium, Spain, and Portugal. The service, which developed over one year, provides legal camping in nature-adjacent locations and aims for sustainable travel. A smart AI-powered planner helps users customize trips. Each site hosts a maximum of two vehicles for up to two nights, promoting minimal impact tourism.

🏕 La Compagnie des Alpes acquires 33% of Terrésens, targeting 80% in 3-4 years, following MMV integration in 2022. Terrésens, founded in 2008, manages 11 high-end ski resort residences in the French Alps, with 9 more under construction. Géraud Cornillon retains a 57% majority stake; the remaining 10% is split between two historic investors.

📖 Mirai offers a comprehensive monthly sales report in PDF format, updated with the previous month's data, featuring four sections with key sales performance indicators. The report includes year-to-date and month-to-month comparisons, covering reservations, stays, cancellations, average price, booking lead time, and mobile sales. Hotel chains receive aggregated data and rankings for their properties. Reports are sent to designated emails post monthly reconciliation and are also available for download on Mirai's extranet under "BI > Reports" for previous months.