Catégorie : Top News - Page 110 sur 285 - Le 10 Minutes Hôtelier

2 min

Analyse immobilière : Les défis du projet de reconversion de l’ancien couvent des Ursulines à La Rochelle

🏠 The Ursulines convent in La Rochelle, a 4,000 square meter historical building, is undergoing a transformation into social housing by Habitat et Humanisme. Approved in 2018 after two years of planning, the project's budget soared from €9 million to €12 million (+33%) due to Covid-19, post-Covid inflation, and the Ukraine conflict. Two options are considered: immediate start, risking €1.2-1.5 million in cultural subsidies, or delaying until 2027, facing increased costs and social housing needs. This highlights the need for risk analysis in heritage rehabilitation and real estate valuation.

2 min

L’hôtellerie accélère sa transition durable – Partie 2

🚿 The French hospitality industry has a high resource consumption, with an average energy consumption of 234 kWh/m2, totaling over 22 million m2 of hotels and guesthouses in France. Energy expenses are primarily from heating (31%), hot water (17%), air conditioning (15%), and lighting (12%). Guests typically use 300 liters of water per hotel night, double their home usage. The "décret tertiaire" mandates a 60% energy consumption reduction in tertiary buildings by 2050, with a -40% target for 2030. As of 5 years before 2030, only 40% of French hoteliers have implemented energy efficiency measures, but 90% have switched to LED lighting to cut electricity use.

4 min

Face au phishing, Booking.com mise sur la prévention, la détection et l’éducation

🔒 Marnie Wilking, Chief Security Officer at Booking.com, addressed cyber threats in Paris on April 29, 2025. Amid recent phishing campaigns targeting the Dutch-based online accommodation booking platform, Wilking discussed the travel industry's vulnerability due to profitable information like credit card details. Booking.com combats these threats through awareness campaigns and enhanced authentication, including one-time passwords and partner-specific security measures like the Partners Hub. The company's efforts are evident in the rise of reported phishing attempts and reduced impact on users. Booking.com has also purchased similar domains to prevent misuse and monitors the internet for lookalike sites.

3 min

Fauchon L’Hôtel Paris, girly, girly

💎 Angelica Soto, Spa Director, offers a Beauty Spa experience that includes a 150-minute signature ritual favored by demanding Japanese and Korean beauty product enthusiasts. The "Bisou Bisou" massage, named after Fauchon's iconic red-lipped cake, can be performed in-room with optional hammam pre-treatment. The spa features two cabins with treatments developed by French brand Esthederm, reflecting Fauchon's epicurean spirit.

4 min

Baromètre Eskimoz / Tourisme : Quels acteurs se démarquent sur les moteurs de recherche ?

📍 Centrales de réservation like Booking, Airbnb, and Tripadvisor lead the online tourism industry with 302 million SEO visits, capturing nearly 70% of the sector's natural traffic. Travel agencies see 88% of their traffic on mobile, with an audience primarily over 45 years old (72%). Camping France and Campings.com dominate the camping sector's SEO traffic, jointly attracting almost half of it.

12 min

Mandarin Oriental annonce la rénovation de ses deux hôtels emblématiques à Hong Kong et Bangkok

🏨 Mandarin Oriental Hotel Group is investing millions of dollars in the renovation of its two iconic hotels, The Mandarin in Hong Kong and The Oriental in Bangkok. These landmark properties, foundational to the brand since 1963 and over 150 years respectively, will offer new exceptional spaces and services. The investment aligns with a growth strategy recently revealed by CEO Laurent Kleitman, aimed at accelerating global expansion and providing exceptional, guest-centered experiences with a commitment to sustainability.

3 min

Zucchetti France obtient la certification NF525 pour son logiciel VEGA 6

💾 Zucchetti France's VEGA 6 software earned the NF525 certification from INFOCERT, signaling compliance with legal transaction management and data security regulations. VEGA, with over 30 years of expertise, serves over 1600 hoteliers with an all-in-one PMS, POS, Stock, Spa, and Seminar module. The law ending self-certification of cash register software was enacted on February 14, 2025, requiring NF525 or LNE certification. This milestone affirms Zucchetti France's commitment to providing the hospitality industry with high-standard solutions.

1 min

Startup 🇫🇷 | Le Prince Eudes d’Orléans, co-fondateur et ambassadeur de 1863 Paris, l’excellence française dans les jets !

🏆 Prince Eudes d’Orléans, co-founder and ambassador of 1863 Paris, promotes French excellence in private jets. 1863 Paris is recognized in the luxury hospitality industry, reflecting the high standards of French craftsmanship and services. No specific dates, locations, or statistical data provided in the excerpt. Please note that due to the absence of the full article text, the summary provided is based solely on the given excerpt and no further details are included.

Maximiser les conversions sur Google Ads

💰 Key facts extracted include the switch from seeking quantity to quality in booking conversions, using Google Ads' "Maximize Conversion Value" strategy over "Maximize Conversions," and assigning monetary values to different types of conversions. The strategy involves machine learning, analyzing user device, location, time of search, query type, demographic data, browsing behavior, and conversion history. Recommendations include starting with a test campaign, possibly setting a target ROAS (Return On Ad Spend), and allowing time for machine learning. Concrete results observed were increased revenue, higher direct booking shares, improved overall ROAS, and more efficient budget allocation. Best practices involve tracking conversions accurately, giving time for machine learning, and focusing on KPIs like conversion value, total revenue, global ROAS, and direct booking rate. This approach aligns with the complexities of the hospitality industry, delegating the intricacies of bid adjustments to an algorithm capable of processing thousands of signals for optimal value generation.

4 min

Actus | Hôtels de Paris, les repreneurs connus, les montants dévoilés, le dénouement approche

🏨 Hôtels de Paris' fate will be determined in the coming days after the reacquisition offers were revealed. On March 27, 2025, the company announced its judicial rehabilitation progress. The observation period is set to end in late April. A crucial hearing took place on April 28 to assess the options available. An administrator had solicited divisible bids for individual hotel assets, amounting to a total portfolio value of €332.5 million, exceeding the declared debt of €130 million. A plan was proposed to settle creditors within six months of its adoption.

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