Tendance du marché

💸 98% of hoteliers report losing an average of 6% of their annual revenue due to rate leakage. On average, hoteliers spend $40,100 annually managing B2B distribution networks. A survey of 2,000 hotel revenue managers across eight countries reveals that 99% acknowledge the benefits of a centralized distribution platform for reducing rate leakage and enhancing revenue protection. The study highlights the financial impact of fragmented hotel distribution on operations.

📅 Grandes entreprises dépensent beaucoup en hôtels pour voyages professionnels. Hébergement représente jusqu'à 35% des coûts totaux des voyages aériens. Moins de 50% de ces coûts sont tracés et optimisés à cause de la complexité des canaux de réservation et des pratiques de tarification.

📈️ HiJiffy offers a comprehensive guide to enhance hotel profitability, focusing on key metrics like ADR, GOPPAR, and TRevPAR. It provides strategies to balance revenue increase and cost control, with actionable insights on cost optimization without compromising service quality. The guide includes practical advice on revenue management and direct sales to maximize income per client, and distinguishes between revenue and profit, emphasizing the importance of more than just occupancy rates.

📊 The Originals Hotels, the first cooperative hotel group in France and the fourth largest national hotel brand, has launched The Originals Expert. This new entity aims to support hotel owners in sustaining, developing, and passing on their establishments amidst a rapidly changing hotel market. It provides tailored solutions across all stages of a hotel's lifecycle, including in-depth audits to identify growth potential and enhance operational performance.

📈 Allemagne, août 2025: Un cycle baissier persiste avec une baisse de -1,6 point du taux d'occupation (TO) et -12,2% de RevPAR par rapport à août 2024, dernière période positive en raison des concerts d'Adèle. France: Baisse de -1,3 point de TO et -15,8% des prix moyens, impactée par les comparatifs des JOP de Paris 2024. Pays-Bas: +5% de RevPAR grâce à SAIL Amsterdam (2,5 millions de visiteurs). Royaume-Uni: +0,8 point d'amélioration continue.

📍 In late August and early September 2025, Paris saw a 6.9% increase in hotel stays and a 77.1% occupancy rate compared to 2023. Daytime visitor numbers rose by 4.7%. However, national blockades on September 10 led to a 7.1% drop in hotel stays, with a 12.4% dip that night—national tourism fell 11.9%, international 2.3%. Daytime tourism on September 10 dropped by 20%, recovering by September 13.

📅 San Francisco, 2025–2026: The city expects a tourism boom with 34 events at Moscone Center, leading to a 64% increase in hotel nights compared to 2024. Key attractions include the NBA All-Star Experience and Outside Lands festival. Hotel occupancy stands at 65.2%, with an average nightly rate of $232.63, and RevPAR at $151.77 (up 6% from 2024). The city anticipates 23.49 million visitors spending $9.35 billion.

📈 Après 100 heures de travail, 10 Minutes Hotel a créé la première carte mondiale des marques hôtelières. Cette infographie cartographie les grands groupes hôteliers et leurs marques par catégorie (luxe, économique, etc.). Disponible gratuitement en PDF, elle sert de référence pour les professionnels, étudiants, et investisseurs. La carte sera mise à jour selon les retours pour refléter les évolutions du marché. PDF haute résolution : [Lien](https://lnkd.in/eWb5qA-D).

🏖 Miléade reported an occupancy rate of 84.9% in July and August 2025, with August at 91.3%. The Mediterranean coast was popular, accounting for 74% of summer revenue and hosting 8,200 stays. The sea destinations made up 80% of the summer sales, a 5% increase from 2024. Miléade saw a 7.7% growth in the first eight months of 2025, hosting 13,000 children: 1,800 under 2 years, and 6,600 aged 3-10 years.

📊 Week-end intense : 200 clients, 60,000 € de dépenses, soit un RevPAC de 300 €. Utilisé pour maximiser les revenus au-delà des chambres, RevPAC compare les performances entre établissements. Facteurs influençant : types de chambres, dépenses annexes, stratégies marketing. Hôtels low cost : environ 100 $, hôtels de luxe : 400 $+. RevPAC révèle les opportunités cachées dans les dépenses des clients, guide les décisions de vente et de marketing, et optimise la stratégie commerciale.