Tendance du marché

💰 In France, 93% of companies with 10 or more employees conduct business travel, and 56% of leaders believe their company cannot grow without it. According to an American Express – Viavoice survey, 66% of executives say business travel boosts their revenue, with this number rising to 78% among companies with 250+ employees. Additionally, 70% of leaders state that in-person meetings enhance client loyalty and lead to more constructive exchanges than virtual ones, while 60% feel it improves training.

🚢 IDeaS Revenue Solutions, a global leader in advanced revenue management services and software (RMS), extends its solutions to the cruise industry through a partnership with Virgin Voyages, aiming to develop an innovative RMS for the cruise industry. This collaboration seeks to anticipate passenger demand, manage inventory, and set pricing to boost the revenue of the world's most innovative cruise company by leveraging automation and scientific-based strategies.

📱 33% of French travelers are influenced by social media when selecting travel destinations. A study by Opodo highlights this trend, especially among younger demographics: 58% of 25-34-year-olds and 52% of 18-24-year-olds book flights based on destinations seen on social platforms. Meanwhile, 46% of French users would not post about a destination they didn't enjoy. Women are slightly more influenced (34%) by social media for travel choices compared to men (29%).

📍 In July and August 2024, Nice Côte d'Azur Airport saw a 3.7% increase in passenger traffic compared to 2023, with airplane movements up 2%. The airport featured a record 13 long-haul routes, contributing to its role as a gateway for international visitors. During these months, 3.46 million passengers passed through Terminals 1 and 2, with a peak of 63,041 passengers on August 2. Planes, mostly latest generation, had an average fill rate of 86%. Despite reaching summer 2019 traffic levels, infrastructure saturation was an issue, which the planned adaptation of Terminal 2 aims to address by next summer, as stated by Franck Goldnadel, President of the Aéroports de la Côte d’Azur board.

📝 Les avis Google sont cruciaux pour la réputation en ligne des entreprises, avec 92% des clients les consultant avant un achat et 89% utilisant les fiches Google pour s'informer sur une entreprise. Guest Suite aide 10 000 points de vente à collecter et publier des avis sur diverses plateformes, offrant des services comme la collecte automatisée d'avis clients, la centralisation et l'analyse des retours, et la possibilité de répondre aux avis via une interface ou avec l'aide de l'intelligence artificielle.

🏕 The FNRT reported a summer occupancy rate of 74% across its panel, a 1% increase from 2023. July saw a 4-point decrease from the previous summer, to 68.3%, while urban areas rose by 5 points to 69.2%, boosted by the Olympics. August surged by 6.3 points to 80.1%. Coastal regions in July experienced a 7.4-point drop from 2023, with the Mediterranean coast being a popular destination.

🏕 Belambra Clubs, the French leader in holiday clubs, experienced a highly positive summer season in 2024, with a 9.5% increase in occupancy rates and a 15% rise in revenue compared to 2023. The summer months welcomed 23% more clients, despite a slight slowdown due to unfavorable weather and an electoral context. Notably, August saw a 100% occupancy rate across all sites for over a week.

🏆 During the 2024 tourist season in Marseille, marked by the Olympics, the Office of Tourism, Leisure and Congress reported 29,000 visitors, with a 48.5% ratio of French tourists to foreigners. This period spans from July 1 to August 31. High satisfaction was noted from visitors enjoying the city's attractions in a sportive and friendly atmosphere.

🎵 Oasis announces reunion tour in the UK and Ireland for summer 2025, prompting a surge in travel searches, with a 2,838% increase on the day of the announcement. Cardiff experienced the highest spike, with searches increasing 121 times over the same date last year. Italians top the list of nationalities keen on attending the concerts, followed by Spaniards, Germans, British, and French.

🏖 Charentes' tourist activity experienced a 2.5% decline in overnight stays during summer 2024 compared to the previous year. July saw a sharp decrease of 7.5%, with the first half dropping 15%, attributed to legislative elections, an unfavorable calendar, and varied weather. The first week of August also fell by 5%. However, post-August 10th, activity rose by 7.5%, coinciding with the end of the Olympics and the August 15 holiday. Despite the overall dip, French clientele decreased by 2.5%, while foreign visitor numbers remained consistent. Inflation affected tourist spending and business revenues, but upcoming reservations for September show positive trends.