Tendance du marché

🏖️ Booking.com reveals top sought-after destinations for French travelers in February 2025, with Paris leading domestically and maintaining its status as the unrivaled tourist capital. Nice and Lyon remain favorites, while Menton's rise reflects increased winter interest in the Mediterranean coast. Chamonix-Mont-Blanc and Gérardmer are popular for winter sports, the latter gaining popularity. Data extracted on February 5, 2025.

🏖 Loire-Atlantique recorded 31.9 million overnight stays in 2024, with a slight overall decline of 1% from 2023. Foreign tourists, making up 24% of total stays, increased, especially from Germany (+4%) and Spain (+2%), while UK visitors decreased by 12%. Key events like the 2024 Olympics and Hellfest boosted international visits. French stays dropped by 3%, yet composed 76% of total stays. Winter season saw a 6% increase in overnight stays.

🏠 Booking awarded 1.71 million accommodations in its Traveller Review Awards, highlighting Italy and vacation rentals. With 360 million customer reviews from 2024, the platform identified top lodgings and directed more guests. France received 155,203 awards, behind Italy's 208,000. Apartments led for the eighth year with 847,627 awards, followed by vacation homes (259,105) and hotels (190,670). Hotel capsule (35%), villas (25%), and cabins (21%) saw significant reward increases. Top welcoming French cities include Roussillon and Arc 1950. Bretagne is among France's most hospitable regions. The most rewarded accommodations in France for 2025 are apartments (81,716), vacation homes (30,248), and bed and breakfasts (13,452).

💸 Bons cadeaux dominate online sales in 2024 with 82%, average value €188, while chèques cadeaux hold 18%, average €159. Beneficiaries generally redeem within 6 months, yet 10-30% go unused. December sees 38% of annual sales, peaking on Christmas Eve with 17 sales/minute and a 10:40 AM high of 33 sales. Black Friday doubles sales in 72 hours. Group payments hit a record of 16 contributors, amassing €870. Valentine's Day, Mother's and Father's Day, and June weddings drive sales; June is the year's second top-selling month at 8%. Online purchase times average 6m 45s, mainly between 10 AM-4 PM (46%) and via mobile (45%). The largest online pot reached €3,880 with 28 participants. MyBeezBox data shows clear seasonal trends and the importance of mobile-optimized online shops for maximizing sales.

🏨 AHIF, now FHS Africa, part of The Bench's Future Hospitality Summit portfolio, aligns with FHS events in Saudi Arabia and Dubai. AHIF, key for shaping Africa's hotel industry over a decade, facilitated major deals and discussions on investment, government policies, and infrastructure. Africa, expecting over 300,000 new hotel rooms by 2030, sees cities like Nairobi and Casablanca leading with rate increases of 164% and 141% respectively since 2019. Africa's post-pandemic recovery surpassed global expectations, with nine consecutive months beating 2019 demand levels. International arrivals projected to grow 6-7% annually. At AHIF 2024, agreements worth over $365 million were signed, bolstering its investment catalyst role. FHS Africa will be held in Cape Town.

🏡 Galgorm Resort, boasting 200 hectares of parkland and 201 upscale accommodations, joins the Elegant Hotel Collection's 32 prestigious properties. Located near Belfast airports, the resort features award-winning restaurants, bars, and event spaces, catering to both leisure travelers and business groups. The partnership aims to expand Galgorm's reach to luxury travelers from the UK and the US, as well as corporate and MICE clients. Development Commercial Manager Leigh Heggarty and marketing directors Catt McLeod and Anna Payne express enthusiasm for the global opportunities and the alignment with the Collection's values. Galgorm Resort now stands among esteemed UK establishments like Rockliffe Hall and Bodmin Jail Hotel in the luxury sector.

🎬 The White Lotus’ third season, set in Thailand, is expected to boost tourism by 20%, as the country seeks to balance economic benefits with sustainability. Tourism surged in Hawaii and Sicily after previous seasons, with booking increases reported by the Four Seasons Maui and San Domenico Palace in Taormina. 61% of French tourists are swayed by on-screen destinations, with 40% booking trips. Thailand anticipates a visitor uptick with filming at the Four Seasons Koh Samui, Mandarin Oriental Bangkok, and Anantara Mai Khao Phuket. With the series' impact on locales like Maui's Four Seasons and Taormina's San Domenico Palace, local economies thrive but raise sustainability concerns.

🇭🇷 In 2024, Croatia saw 21.3 million arrivals, a 4% increase from 2023, with 108.7 million overnight stays, up by 1%. French tourists contributed over 607,000 arrivals, up 5%, and 2.1 million overnight stays, a 6% rise. The highest number of overnight stays was in Istria with 30 million. Tourism revenue reached €13.19 billion in the first nine months, up by 1.7% from 2023. Croatia's strategy positions it as a premium Mediterranean destination offering authenticity and modernity.

📈 In the 78th Fiducial barometer of TPE for Q4 2024, only 25% of small business leaders foresee growth in 2025, with a striking 85% expressing pessimism towards the general business climate. Conducted between December 9, 2024, and January 3, 2025, by IFOP for Fiducial with 1009 small business leaders, the survey revealed unprecedented distrust in President Emmanuel Macron's government, with confidence in their economic measures plummeting to 17% (a 14-point drop). This level of skepticism is the highest in a decade, matching the dismay during the Valls and Cazeneuve governments under François Hollande from 2014 to 2017.

🏖️ In 2023, Edinburgh recorded 4.98 million overnight stays, showcasing its key role in Scotland's tourism and hospitality sector. Renowned for historical and cultural significance, the city attracts a diverse array of visitors and is a preferred destination for both tourists and business travelers, contributing to the Scottish economy through its well-planned and robust infrastructure.