Tendance du marché

🏨 Accor reported annual results for 2024, setting a new record. Revenue increased by 11% to €5,606 million, with a current operating profit up by 12% to €1,120 million. RevPAR grew by 5.7%. CEO Sébastien Bazin highlighted ambition, discipline, and demand as guiding principles for the group's record performance and the dual-division organization's efficiency. The hospitality sector showed resilience throughout 2024, including a robust Q4. Accor plans to propose an increased shareholder return at the next General Assembly.

🏖️ Tourism in Finland has witnessed steady growth due to rising visitor numbers, better infrastructure, and targeted promotions. Government investments and initiatives boost sector development, while international events and trade fairs increase hotel demand. Seasonal attractions like the Northern Lights and Christmas markets remain popular. Emphasizing sustainability and long-term planning, tourism significantly impacts Finland's economy, regional development, and international visibility, with Statistics Finland reporting 23 million overnight stays.

🏨 InterContinental Hotels Group acquired Ruby Hotels for €110 million, adding 20 European establishments and nearly 3,500 rooms. Ruby, founded in 2013, operates in major European cities with 20 hotels and a pipeline of 10 projects (2,235 rooms). Locations include Germany (9 hotels), the UK (3 hotels in London), Austria (3 hotels in Vienna), Switzerland (2 hotels), and one each in Italy, Ireland, and the Netherlands. Upcoming openings in Edinburgh, Marseille, Rome, and Stockholm. The acquisition aims to maintain competitiveness in the upscale urban lifestyle segment.

🏦 Invesco's flagship European hotel fund captured solid performances post-completion in 2022, reinvesting capitals. NH Collection Citylife Milan, built around a 1930s church in Milan's Citylife business area, offers 185 rooms targeting both business travelers and tourists. Schroders Capital manages €3.6 billion in hotel investments across Europe, with a dedicated 40-person team in Paris, London, and Amsterdam. Invesco Real Estate's hotel team has 18 years of experience, allocating over €2 billion in equity, managing 53 hotel investments in 11 countries and 31 different brands.

🏖 Cycas Hospitality announced its first signing in Portugal with Marriott International's Autograph Collection resort-style hotel development in Sintra, UNESCO World Heritage site near Lisbon. Set to open in summer 2026, the hotel offers 15 buildings with accommodation for up to 260 guests in rooms, suites, and villas, including a bridal suite with a sea view. The historic project marks Cycas Hospitality's entry into the Iberian Peninsula, expanding its presence to over 55 hotels across 13 European countries. The hotel is developed by a joint venture between Patron Capital, a paneuropean institutional investor, and operational partner Quest Capital, with Cycas Hospitality managing the hotel. Patron Capital has been investing in Portugal since 2015.

🎮 Radisson partners with Spacefwd to launch "esport ready" program across 100 hotels, providing private gaming rooms, secure storage, flexible hotel service access, and internet connectivity at 500 Mbps. The esport market, potentially reaching $13.7 billion by 2032, attracts both professional players and fans, with events like Paris Games Week 2024 drawing 180,000 visitors and the Worlds 2024 finals bringing in 20,000. With an estimated 600 million esport viewers by 2025, Radisson's initiative taps into a growing trend, including hotels in Cologne, Antwerp, Galway, Copenhagen, Delhi, and Bangkok.

🏕 GreenGo, an eco-friendly accommodation platform, recorded over 100,000 nights in 2024, an 81% increase from 2023, totaling 200,000 nights since its 2021 inception. The customer base grew by 78%, and 6,350 new listings were added, taking the total to 17,000. The French ecotourism market is valued at over €2 billion. GreenGo aims to be the European low-carbon travel leader by 2025.

🏨 Accor in advanced negotiations to sell HôtelF1 and its establishments to Fortress for over €200 million, targeting a focus on mid and upscale segments. HôtelF1, created in the 1980s and once a leader in budget hospitality, has seen a decline due to outdated shared bathroom concepts and faces costly renovations. Despite a 16% decrease from 2023, the French hotel market saw €1.5 billion in transactions in the first half of 2024. If concluded, the deal closes a chapter for travelers and challenges Fortress to modernize the brand.

💸 Marriott International announced lower-than-expected 2025 profits on Tuesday, with an estimated adjusted earnings of $9.82 to $10.19 per share versus analysts' expectations of $10.65. Shares fell nearly 5% due to poor performance in Greater China. Room revenue in Greater China dropped 1.7% in Q4. In contrast, Asia-Pacific, excluding China, saw a 12.5% revenue increase. Marriott expects room revenue growth to outpace the US and Canada in international markets, except Greater China, by 2025. Adjusted quarterly earnings were $2.45 per share, beating estimates by 7 cents, with quarterly revenue at $6.43 billion, slightly above the $6.38 billion forecast.

🏖 Hyatt's subsidiary to acquire all Playa Hotels & Resorts NV shares for $13.50 each, totaling approximately $2.6 billion. Playa, with 24 resorts (8,627 rooms) and brands like Hyatt Zilara, Hyatt Ziva, and Hilton All-Inclusive, is a leading all-inclusive resort operator in Mexico, Jamaica, and the Dominican Republic. Bruce D. Wardinski, CEO of Playa, anticipates benefits for stakeholders from the transaction.