Tendance du marché

🛒 The General Manager (GM) of a hotel, once the embodiment of elegance, diplomacy, and benevolent authority, acted as a Goodwill Ambassador and the soul of the hotel, ensuring unique experiences for visitors while balancing hospitality and profitability. With the advent of American hotel groups and management agreements, the GM role shifted to fulfilling the brand's values and satisfying the owner, even amidst concerns about costs and standardization rigidity. The brand used to have control over GM recruitment, standards, communication, pricing, and procurement. Now, there is a paradigm shift with the owner regaining influence, especially as management contracts become more fragile and the franchise model grows.

🎮 Parc Astérix, celebrating Asterix's 65th birthday, reached 65 million visitors since opening in 1989. In 2024, the park set a record with 2,842,000 visitors. On April 9th, Lexane, a 12-year-old from Thouaré sur Loire, was the 65 millionth visitor. She, along with her family, was greeted by a Gaulois and enjoyed privileges like meeting characters, unlimited ride access, premium show seats, a meal at Les Fastes du Nil, and a private ride.

🏠 From June 3-6, 2025, Eventiz hosts the Net Managers summer collection in Palma de Majorca, bringing together 50 tourism decision-makers to discuss challenges in AI democratization and uncertain economic climate. Keynote speakers like Arno Pons of Digital New Deal will examine Large Model Action (LAM) in AI, while Gérard Réus of ECE will address French digital sovereignty. Pedro Camara, CEO of Travelgate, will focus on the future of hotel distribution. The event combines expert debates with networking opportunities in the Balearic sunshine.

🏨 The Peninsula Excelsior Singapore Hotel underwent a transformation with an investment of SGD 50 million, rebranding to Wyndham Singapore Hotel and entering the upper-upscale category. Located at 3 Coleman Street, it has a history spanning over 50 years since its inception in 1974. Merging with Excelsior Hotel in 2000, it now operates under Wyndham Hotels & Resorts, which boasts about 9,000 properties in 95 countries. The hotel offers 591 renovated rooms and access to the Wyndham Rewards® loyalty program. General Manager Douglas Glen highlights the enhancement of the client experience while preserving the hotel's unique identity.

🏠 In 2024, France welcomed 100 million international visitors with revenues of €71 billion, up 12% from 2023, bolstered by the Olympics and major events like Notre-Dame's reopening. Reims saw 16 million visitors, a 1% increase from 2023, including 4.5 million international tourists, rising by 5%. Top visitor nationalities were Germans, Dutch, British, and Americans.

🏖️ Gîtes de France®, a specialist in local accommodations, reports stable bookings for Spring 2025 compared to 2024, with a national occupancy rate of 65%. Occupancy peaks are expected in the second and third weeks of the holidays. Specific weekly occupancy rates are as follows: 62% (April 5-12), 69% (April 12-19), 68% (April 19-26), and 60% (April 26-May 3). The top 5 most popular destinations are Côte-d’Or (75%), Loir-et-Cher (73%), Pyrénées-Atlantiques (72%), Seine-Maritime (72%), and Maine-et-Loire (72%).

💸 A study by Adyen and OpinionWay shows 84% of French dislike foreign transaction fees, 62% trust single-use bank cards for security, and 52% prefer cash payments abroad to avoid fees. Over half (52%) of French travelers choose cash, valuing it over potential savings from last-minute deals, as 60% plan vacations in advance.

🏂 Skiers spent on average €29 per meal this winter, a 6% increase compared to last year's €27. Over one-third of tables left tips, with a record €124 in Savoie. The season's highest bill was €3800 in Savoie. Client satisfaction rated 4.5/5. Average time at restaurant: 1h24. Spending varied by altitude, with the highest average in Savoie (€34), followed by Haute-Savoie (€31), and Isère.

📝 65% of travelers read 5 to 10 reviews before booking accommodation, while 36% read more than 10. Customer Alliance's study shows a 5-10% revenue increase for businesses effectively managing reviews. Freshness and volume of reviews significantly impact 37% and 32% of travelers, respectively. Key factors in rental reviews include cleanliness (73%), location quality (54%), bedding comfort (42%), noise level (29%), and bathroom quality (28%). Ratings influence booking decisions: 5% book only 5-star accommodations, 28% don't book below 4.5, and 47% prefer 4.0 and up. A well-rated property can justify a 5-10% price increase for 45% of travelers. Responses to customer reviews sway 68% of travelers, with 87% influenced by the nature of the response. However, 32% will immediately look elsewhere after a single bad review. Positive reviews account for 48% of all feedback, while only 10% are due to issues. With summer 2025 bookings approaching, maximizing and managing reviews is crucial for revenue growth and competitive differentiation.

🏖 Oney, a consumer finance bank and leader in France for installment payments, partners with VVF (Villages Vacances Familles), a leader in associative tourism, to make vacations accessible to all. VVF customers can now pay in 3 or 4 installments without fees using a credit card for all types of stays including nature, sport, club, essential, residence, and camping, at destinations like the sea, mountains, countryside, or snow. This solution is available on the VVF website. The partnership, supporting the travel and tourism sector, aligns with a context where French consumers are very budget-conscious, with a study in February 2025 indicating 79% of consumers will make more careful choices regarding leisure purchases to optimize their budget.