Innovation

📈 RateGain acquires Sojern for $250 million in October 2025. This strategic acquisition aims to enhance AI-driven growth platforms for 13,000 global clients in the travel and hospitality sector. RateGain, known for revenue optimization, and Sojern, a digital marketing expert, will merge capabilities to unify marketing, distribution, and revenue management. Despite the integration, Sojern will operate independently. RateGain's founder, Bhanu Chopra, emphasizes this move as a significant step in their global expansion.

📅 Pour la deuxième année consécutive, REJOLT et Peclers Paris dévoilent leur cahier de tendances sur l'évolution des événements d'entreprise. Une enquête auprès de 500 actifs révèle que 66% souhaitent participer à autant ou plus d'événements. Cependant, seulement 35% se souviennent d'un événement marquant, tandis que 42% expriment des doutes sur leur utilité. Les priorités incluent renforcer les liens entre collègues (79%), valoriser les efforts (72%), et le bien-être émotionnel (59%).

🚌 SNCF Connect & Tech launched the Tesmo Business Mobility platform in April 2025 to centralize corporate travel expenses. The solution provides physical and virtual payment cards for employees' work-related travel. Aimed at reducing reliance on personal vehicles—used by 80% of active individuals—it promotes sustainable transportation. It's been tested by 1,300 internal staff, emphasizing autonomy and cost optimization. Julia Mason, Strategy Director, highlights its organizational, regulatory, financial, and managerial benefits.

💻 RateGain Travel Technologies Limited has completed the acquisition of Sojern, enhancing its AI-driven SaaS solutions for the travel and hospitality sector. This strategic move, announced today, combines RateGain's Martech expertise and Sojern's traveler engagement capabilities, serving 13,000 clients globally across the Americas, Europe, Middle East, Africa, and Asia-Pacific. By integrating marketing, distribution, and revenue management, they aim to bolster multichannel demand generation and precise targeting in the industry.

📷 Emirates invests 85 million AED (approximately 20 million euros) in over 200 biometric cameras at Dubai International Airport's Terminal 3. These cameras use facial recognition technology to streamline passenger processes, from check-in to boarding. Collaboration with Dubai's GDRFAD enables registered passengers to bypass traditional checks without passports or boarding passes. Registration is voluntary for Emirates customers aged 18+. Launched in 2017, this initiative enhances speed, efficiency, and digital hospitality at one of the world's busiest hubs.

📰 Acxiom and ReachTV, November 2025, United States, 90 airports, 📊 partnership for a Retail Media Network targeting 50 million travelers monthly. Combining ReachTV's airport inventory with Acxiom’s data, they aim for omnichannel campaigns and real-time activation through Travel Sync 365 technology. The project promises improved traveler engagement with targeted video and live content, setting a new standard for data-driven media. CEO Lynnwood Bibbens highlights enhanced travel experiences and audience connectivity for brands.

📋 Nemea, opérant 59 établissements, réoriente sa stratégie sur les résidences urbaines, proches des bassins d'emploi et universités. La cession de sa branche tourisme à Goélia permet de se concentrer sur la mobilité étudiante et professionnelle. En 2022, le concept Appart'Hôtel & Suites a été lancé à Nice, avec des résidences prévues pour être classées 4 étoiles. En 2026, neuf établissements, incluant sept résidences étudiantes, seront rénovés pour améliorer confort et durabilité.

📰 Revolut acquires Swifty, an AI travel agent from Lufthansa Innovation Hub, enhancing its lifestyle services with end-to-end conversational concierge. This move aligns with its "super app" strategy, providing seamless "chat to book" travel planning. Swifty's co-founders, Stanislav Bondarenko and Tomasz Przedmojski, join Revolut to improve AI travel solutions. Serving over 65 million clients, Revolut aims to integrate finance, AI, and lifestyle, simplifying travel and daily needs.

💻 Expedia, depuis mars 2023, collabore avec ChatGPT pour améliorer la recherche et réservation de voyages. En octobre 2025, cette intégration permet de comparer et réserver voyages directement via l'interface ChatGPT. Clayton Nelson, VP des Partenariats Stratégiques, indique que malgré une faible part de marché actuelle, l'utilisation de l'IA génère un taux de conversion plus élevé. Expedia poursuit sa stratégie d'IA générative pour offrir des expériences personnalisées, notamment avec le lancement de Smart Trip AI.

💻 En 2023, HiJiffy highlights the transformative power of multimodal AI in hospitality, offering seamless integration of text, voice, image, and video for personalized guest experiences. As travelers demand faster interactions, this technology unifies various communication channels. From contactless check-ins to real-time translations, multimodal AI is essential for meeting the evolving expectations of hotel guests, making it a strategic asset in modern hospitality management.