Innovation

🍕 Matthias Leuliette, chef-owner of Après-Demain in Biarritz, launched the avant-garde restaurant Demain in late 2021. Demain closed in 2023, and Après-Demain opened in summer 2023 with 40 seats. The restaurant offers personalized menus based on weekly local produce and caters to all dietary needs including vegan, gluten-free, lactose-free, and vegetarian. Leuliette's signature dish is a duck-shaped foie gras, seasoned with Timut pepper and mandarin lacquer.

📦 Choice Hotels International partners with Entegra, the world's largest food purchasing group. Hotel owners under Choice brands gain access to over 3,000 suppliers globally through Entegra's digital referencing platform. The partnership aims to strengthen procurement decisions, optimize business performance, and potentially save costs. Entegra CEO Damien Calderini and Choice Hotels VP of Procurement Anya Kroupnik highlight the added value and operational support for franchisees, alongside Entegra SVP Customer Services Jeff Porterfield, who emphasizes improved operational efficiency and business expertise.

📨 Google tests a new AI-organized feature for local search results, displaying multiple local options horizontally with fewer non-local results when terms like "restaurants Olean" are searched. This follows Google's announcement at the Google I/O conference about deploying AI-organized search results for various categories. The AI sorts results based on relevant information from business listings, such as cuisine type—Italian, French, burgers, etc.—making searches more personalized and reducing the need to scroll through irrelevant results. Local businesses could gain increased exposure and clientele, necessitating a potential strategy shift to attract Google's attention with positive customer reviews and updated information. Source: seroundtable

📩 Une lettre de bienvenue dans les établissements hôteliers améliore l'expérience client et peut être papier ou numérique, incluant des informations utiles et personnalisées. Ces lettres renforcent la relation client, préparent à d'éventuelles imperfections, et augmentent les opportunités de vente. Des logiciels comme Zak de Wubook, intégrant l'intelligence artificielle de ChatGPT, facilitent la création et la gestion de ces communications.

📝 Google Knowledge Panels now showcase Google reviews in the form of stars, enabling users to see a store's overall ratings and read detailed reviews with a single click. This update significantly improves transparency and boosts consumer trust by making reviews easily accessible. For local businesses, maintaining a strong Google My Business profile and responding to reviews is critical, as visible ratings can attract customers and poor review management can damage reputation and visibility.

🏩 The Hôtel, Café, Restaurant (HCR) sector introduced a digitalized professional interview tool linked to the new Classification Grid (amendment 30) effective from 01/12/2022. The tool simplifies interview processes, ensuring they are personalized, environmentally friendly, and align with HCR Branch criteria. It facilitates on-site interviews with digital note-taking and continuous, customized employee progress tracking. Further details are available on Métiers Hôtel Resto (metiers-hotel-resto.fr).

📰 The Smart Property Identification system, powered by HiJiffy's AI "Aplysia," enhances hotel search and booking experiences by providing accurate property matches based on user-entered names or locations. Easy to set up via the "Properties" menu, it streamlines customer interactions, leading to efficient booking processes and query resolutions. Additional support is available through HiJiffy's Help Centre with over 200 informative articles.

📌 Updated on July 11, 2024, HotelPartner and @hotelpartner.rm developed technology for the hotel industry that analyzes reservation software data and adjusts prices in real-time based on demand, alleviating the need for manual price optimization. HotelPartner offers solutions for market segmentation, demand forecasting, distribution channel management, competitor price monitoring, length-of-stay control, group booking optimization, attractive upselling, and revenue management technology. Business Developer for France, Marjolaine Leveque, is available for appointments to provide tailored insights.

💡 In 2021, 75% of French consumers actively consult online customer reviews before making decisions about a business, as stated by an IFOP report. Customer recommendations play a pivotal role in boosting revenue and commercial development for companies. It's crucial for businesses to focus on client-centric strategies to garner positive recommendations, which aids client satisfaction and brand ambassador conversion. Online visibility and reputation management on various platforms, including Google My Business, social media, and specialized review platforms, are essential.

🏨 De nombreux hôteliers s'attachent à des systèmes de gestion immobilière (PMS) obsolètes malgré leurs inconvénients, comme le manque d'intégration, les vulnérabilités de sécurité, les limitations mobiles, les rapports et analyses inadéquats, et les coûts de maintenance élevés. Cette attitude peut être comparée au syndrome de Stockholm, une peur du changement malgré la connaissance des avantages des solutions modernes. Les systèmes hérités, souvent datant de quelques décennies, exposent les hôtels à la cybermenace, à manquer d'évolution technologique, et à perdre des opportunités face à la concurrence. Une transition vers des PMS modernes offre des avantages à long terme, y compris la sécurité renforcée, l'intégration avec d'autres technologies, des capacités mobiles, et une meilleure gestion des clients. Les mises à jour du PMS sont essentielles pour la compétitivité et la réussite opérationnelle dans l'industrie hôtelière en constante évolution.