Innovation

📱 SHR joins forces with Saudico Electronic Systems to enhance hotel loyalty programs in the rapidly growing market of Saudi Arabia. Due to scarce loyalty programs in Saudi hotels, there's an increased dependence on online travel agencies (OTAs) and low direct booking rates despite high customer loyalty. To counter this, local hoteliers aim to develop effective loyalty programs to retain customers, reduce OTA reliance, and increase direct bookings. SHR will provide advanced software solutions, including a central reservation system (CRS), customer relationship management (CRM) tools, and a revenue management system (RMS), to improve loyalty initiatives.

🎭 GL EVENTS announced the relocation timeline of the Grand Palais Éphémère, a significant event space on the Champ de Mars for 4 years. Architect Jean-Michel Wilmotte designed the temporary venue, inaugurated in 2021, hosting key geopolitical and Grand Palais events during its renovation, including 2024 Olympic and Paralympic Games events. The Grand Palais Éphémère has served public interest, cultural development, and Paris’s international influence.

🏦 Hilton partners with Olive by Embassy to launch 150 Spark by Hilton hotels in India, marking the brand's entry into the Asia-Pacific region. The alliance builds on Hilton's longstanding relationship with The Embassy Group. Initial Spark by Hilton establishments to open in southern India, focusing on states like Maharashtra, Andhra Pradesh, Telangana, Goa, Karnataka, and Tamil Nadu. Alan Watts, Hilton's President for Asia-Pacific, states the agreement underlines Hilton's long-term ambition in South Asia. Launched in 2023, the Spark by Hilton brand rapidly expands with 100 hotels in development, offering economical premium stays with reliable services and a welcoming experience. The hotels will feature versatile public spaces, free local breakfast, and cater to guests' needs for dining, socializing, and working.

🛒 My Hotel Reputation, founded in 2017, specialized in digital marketing for hospitality, launched Angel IA for hotel groups, restaurants, and campings, utilizing generative AI to manage online reviews. Angel IA offers automated yet editable AI-generated responses, personalization features, and has processed about 200,000 reviews with 60,000 published responses since 2019. Despite 80% automation capability, human supervision is recommended to ensure quality, with a future "autopilot" mode for fully automated responses.

📱 Amadeus study "Friction Removed" shows 68% of leisure travelers worry about flight delays/cancellations, 50% about travel costs, 47% about coordinating group travel. For 18-24 year-olds, 49% struggle finding routes/information, 46% finding accommodation. Airport navigation stresses travelers, with security, check-in, and wayfinding as top frictions. Technology like mobile apps (89% find most useful), automated rebooking (86%), and baggage tracking (86%) can ease travel, yet only 26% trust virtual assistants for travel issues, and human interaction remains vital. Amadeus highlights the need for collaborative innovation across the travel industry, as 14% of potential travelers avoid trips due to anticipated disruptions, rising to 18% for business travelers.

📊 After ten years of development, Afnor published the ISO 56001 in 2024, the first certifiable standard for innovation management. Unlike ISO 9001 (quality) and ISO 27001 (information security), ISO 56001 emphasizes creativity and value creation. Companies can be externally audited to receive compliance certification. It's not legally mandatory but aids in competitiveness, especially against foreign firms. Major adopters include Colas Group, Alten Group, SPIE France, and the French Alternative Energies and Atomic Energy Commission (CEA). However, small enterprises may view it as an additional administrative burden. The standard involved 79 countries and various experts and was significantly influenced by France, despite initial reluctance.

🌎 Bluesky, a decentralized social network, experiences rapid growth with daily new registrations skyrocketing from 40,000 to one million since November 6. Meanwhile, Elon Musk's X (formerly Twitter) loses over 13% of daily active users after Musk's governmental role appointment by President Trump. Bluesky, launched in 2021 and public since February, surpasses 20 million weekly users, offering a 300-character limit per post compared to X's 280 for standard and 4,000 for paid accounts.

🏨 Pullman Hotels & Resorts, part of Accor group, has developed a "Transforming Room" after two years of studying customer behavior and business traveler needs. This high-tech, versatile space in the Pullman Singapore Orchard serves for work, meetings, fitness, and relaxation, adapting to the evolving needs of travelers with cutting-edge design and digital features that guests can customize at the push of a button.

🏠 RENT 2024, the 12th edition of the real estate innovation event, took place on November 6-7, 2024, at Paris Expo Porte de Versailles. Directed by Stéphane Scarella, it attracted over 12,000 professionals from across France despite economic uncertainties. The event featured exclusive conferences, practical workshops, major media platforms, and high-profile exhibitors and speakers, highlighting a resilient and optimistic real estate industry embracing AI technology.

📰 HomeExchange, the global leader in home swapping, has launched the "Be My Guest" campaign, uniting influencers worldwide to offer a unique house exchange experience to their followers. The campaign, featuring around 80 influencers, aims to increase engagement and virality using #bemyguest2024 and #homeexchangepartner hashtags. Influencers will showcase their lifestyle by sharing videos of their homes and neighborhoods, asking "Who wants to swap with me?