Innovation

🏂 Pierre & Vacances, France's leading proximity tourism company with 56 mountain residences, reports a positive year-end holiday season. Occupancy rates reached 97% over two sunny, snowy weeks, a slight increase from last year: 94% for Christmas week, consistent with the previous year, and 100% for New Year's week, up by 2 points. Average spend grew to €2,131 for Christmas and €3,223 for New Year's, a 35% increase. The Premium segment showed a 97% occupancy rate, up 2 points. Stays averaged 7 nights, with a 14-point increase to 72% opting for week-long vacations. Sunday arrivals rose slightly to 12%, a 2-point increase, thanks to the "Dimanchiste" option to avoid Saturday traffic.

✈ Delta Air Lines announced new in-flight entertainment and technology advancements at CES Las Vegas on January 7. CEO Ed Bastian revealed a partnership with YouTube, offering SkyMiles members access to the platform on most flights via cloud-based systems. By 2026, Delta will introduce Delta Sync seats with 4K HDR QLED screens, Bluetooth, personalized content, and 50x more storage than current systems. The AI-driven "Delta Concierge," connected to the Fly Delta app, will assist passengers with personalized notifications, including passport expiry and visa requirements, and future updates like weather conditions for packing, auto-connecting to Delta Sync Wi-Fi and seats. These innovations were showcased in Las Vegas's Sphere event space.

🏨 My Hotel Reputation (MHR) has launched Angel-IA, a SaaS platform aimed at revolutionizing online review management for the tourism sector by combining personalization with human interaction. The technology, capitalizing on over seven years of experience in the field, is designed to offer hotel chains, restaurants, and campgrounds the ability to centralize and optimize their online reviews. Angel-IA features extreme personalization, allowing establishments to tailor the AI to reflect their unique communication style and values, thanks to continuous learning from thousands of expert-crafted responses. The platform automates the collection of reviews twice daily and publishes tailored AI-generated responses on major platforms like Google and Booking.

🏠 Portrait Milano, a luxury hotel in Milan, collaborates with Italian linen brand Frette to launch an exclusive home collection titled "Rencontre de deux icônes". The collection includes house linens such as sheet sets, duvet covers, pillowcases, towels, and a bathrobe, embodying Milanese elegance. Available at Milan's flagship Frette store and online at Frette.com, it extends the hotel's refined hospitality and Frette's renowned comfort to homes.

🏖️ Belambra, French holiday club leader, saw a 19% increase in revenue in 2024, thanks to its premium 5B clubs, contributing to 80% of annual growth. The company reported a €40 million increase over 2023 and a 3.5% rise in average sales price. Customer satisfaction tripled in mountain clubs, reflecting the success of a transformation strategy initiated three years prior. High occupancy rates were recorded in summer 2024, with full clubs during peak weeks and year-end holidays.

🏨 Accor manages over 45 hotel brands, from luxury to economy. It employs more than 330,000 Accor Heartists worldwide. The Orient Express La Dolce Vita by Accor and Arsenale SpA will launch in Spring 2025, offering a "slow travel" experience through Italy, with Michelin three-star chef Heinz Beck. The Orient Express La Minerva, Accor's first-ever hotel of the brand, will open in early 2025 in Rome, Italy, featuring 93 rooms and suites.

📺 CES 2025 in Las Vegas introduced Google's AI Gemini integrated into Google TV, revolutionizing user interaction by enabling voice commands without a remote and showing personalized dashboards via proximity sensors. Google TV's new features include built-in long-range microphones and AI-powered recommendations for travel destinations, harnessing YouTube videos and Google results for trip planning. Amadeus previously experimented with a similar concept, Travel Cast on Apple TV in 2016, which remained a prototype.

💵 French Tech startups raised €6.9 billion in 2024, down from €8.3 billion in 2023 and €13 billion in 2022. The ecosystem registered 658 fundraising operations, down from 808 in 2023. The median investment ticket was around €10 million. Top fundraisers included Mistral AI (€468 million), Poolside (€454 million), and Electra (€304 million). In Travel Tech, Waymap raised €8 million, BlablaCar €100 million, and GreenGo €3 million. IT and AI led with €1.5 billion, followed by mobility (€728.4 million) and Deeptech (€559 million). France remains Europe's second-most attractive market after the UK.

💳 Since January 1, 2025, SNCF no longer accepts paper-format Chèques-Vacances. Digital conversion is available with conditions: minimum amount of €30, using a smartphone and a France Connect account. Conversion entails a €10 processing fee. Eligible Chèques-Vacances are those issued in 2022, 2023, and 2024. Digital vouchers are accepted on SNCF Connect platform or at stations.

📌 Internet has entered a "post-search" era, as generative AI models offering contextual, conversational responses are transforming the digital landscape. Traditional SEO tactics are insufficient in this AI-driven paradigm; Generative Engine Optimization (GEO) improves visibility. Content and data must be optimized for conversational AI to effectively present unique hotel attributes, reviews, and images. Leveraging metadata and updating property listings on platforms like Google Maps and Bing is crucial for discovery by AI systems.