Expedia teste la réservation de voyages via Instagram
📲 Expedia® Trip Matching, launched by Expedia in the United States, taps into social media inspiration to offer booking services via Instagram content. 80% of Millennials rely on social media for travel decisions, as reported by Klook Pulse. The service, tested in beta, leverages artificial intelligence to suggest travel itineraries from Instagram Reels, making booking seamless on Expedia's platform. This experimental tool aims to bridge the gap between inspiration and reservation, potentially expanding after successful North American trials.
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