L’hôtellerie peine à adopter l’IA parmi ses solutions technologiques
🛑 2025, hotels globally: AI ranks low in tech investments as per the State of Distribution Report 2025. Conducted by HEDNA and Hi Hub, it surveyed over 700 brands with 21,000 establishments in 310 cities, between December 2024 and March 2025. While Revenue and Property Management Systems lead, AI sits at 18th among 19 expenditure categories. Hotels prioritize immediate revenue impact over AI, citing integration challenges and lack of proven ROI.
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