Marketing | Bertrand Franchise lance “La Bonne App”, le premier programme fidélité multi-enseignes de la restauration à table
📱 Bertrand Franchise launched "La Bonne App" on July 29, 2025, introducing the first multi-brand table service loyalty program. Available on Android and iOS, it allows users to find restaurants, view menus, make reservations, pay, and earn points (1€ = 1 point) convertible into vouchers worth €7 to €50. Over 300 restaurants are participating initially. The app aims to enhance customer retention, provide enriched data for targeted communication, and boost franchisee performance.
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