Innovation

💻 Lancé en novembre 2024, le Model Context Protocol (MCP) d'Anthropic facilite l'intégration IA dans le secteur du voyage. Google adopte aussi MCP, marquant un tournant pour l'interopérabilité IA. Selon Erwan Simon (CEO de GENIAL), cette évolution impactera significativement les réservations en ligne. Le futur des voyages pourrait se dérouler entre agents IA, prédit Kleio. Trip.com souligne que l'IA désintermédiera des marques stagnantes. Saegus et Bpifrance insistent sur l'importance de l'évolution des données à l'ère IA.

✈️ Airlines are increasingly using AI to revolutionize pricing models, enhancing profits and customer satisfaction. AI-driven dynamic pricing adjusts ticket costs in real-time based on demand, competitors, and passenger behavior. This trend is reshaping the industry, especially post-pandemic, as the focus shifts to data-driven decisions. With AI, airlines can optimize revenue by predicting customer preferences and demand patterns, offering more personalized pricing strategies that adapt to market conditions globally.

📈 Mews, a leading cloud-based PMS in the hospitality sector, surpassed 125,000 users across over 12,500 establishments globally. The company secured $75 million in funding and formed strategic partnerships with international hotel groups, including Choice Hotels International. Mews enhances operational efficiency and employee retention through features like online training via Mews University, dynamic pricing, and self-service kiosks. These innovations reduce staff turnover and improve guest experiences with more personalized and human interactions.

🚀 Archer Aviation, en 2024, a levé 301 millions de dollars pour son taxi volant électrique et sera fournisseur officiel pour les Jeux Olympiques de Los Angeles 2028. Ehang a obtenu une licence pour exploiter son eVTOL comme bus aérien en Chine. TCab Tech a signé un accord d'1 milliard de dollars pour livrer 350 eVTOL en zone MENA. Volocopter, après un dépôt de bilan, prévoit de livrer deux appareils. En France, l'avenir des taxis volants est incertain après le retrait d'une subvention.

🏨 Mandarin Oriental plans to open its first urban resort in Xi’an, China, by 2029. This luxurious development will feature 166 rooms and suites and 7 exclusive villas, set within a magnificent landscaped area near a newly developed urban park. Designed by ACPV Architects, the resort will embody discreet elegance, integrating natural elements and Tang traditions. The Spa at Mandarin Oriental will include signature wellness pavilions, natural thermal baths, and a 50-meter infinity pool.

📰 D'ici 2030, les réservations directes en ligne devraient atteindre 409 milliards de dollars, surpassant les OTAs à 333 milliards. Les revenus mondiaux de l'email marketing pourraient atteindre 17,9 milliards d'ici 2027. 90% des consommateurs attendent des expériences personnalisées, ce qui peut augmenter les ventes de 20%. L'IA révolutionne le marketing hôtelier en automatisant les emails, augmentant les réservations directes jusqu'à quatre fois. Les newsletters personnalisées voient un regain d'intérêt, augmentant les taux d'ouverture de 26%.

🚀 Urban Air Mobility (UAM) is projected to skyrocket from $4.23 billion in 2024 to $41.23 billion by 2031, with an annual growth rate of 31.4%. Key players like Joby Aviation and Archer invest heavily in eVTOLs to address traffic congestion and climate issues. The US leads, but Brazil and China are rapidly adopting these solutions. Upcoming events such as the 2025 Expo in Osaka will showcase these innovations, speeding up public acceptance and integration.

💸 Ramp, a New York-based company, completed a $500 million Series E-2 funding round, raising its valuation to $22.5 billion. The funding, led by Iconiq and previous investors like Founders Fund and Google Ventures, comes 45 days after a $200 million round. Ramp’s AI-driven multi-agent systems have reduced manual checks by 85% and increased policy violation detection by 15 times. By 2027, Ramp aims to enhance productivity 30-fold via automation, transforming finance operations with autonomous agents by 2028.

🌐 According to Dragon Trail's study, by 2023, 82% of Chinese travel agencies integrate AI to manage growing demand and segmentation. Of 280 professionals surveyed, 59% use intelligent travel assistants and linguistic tools, while 57% enhance customer service with AI. The foreign travel market may reach 155 million travelers. However, 46% of professionals seek improved translation features, and 43% desire better itinerary personalization. AI aims to match diverse traveler profiles with tailored content and optimize client relationships.