Innovation

💻 Amadeus and Lufthansa are testing a digital identity wallet solution for EU travelers, set for 2026. This system, called Travel Ready, will integrate passports, IDs, payment methods, and biometric profiles, expediting airport processes. Users can register online, use biometrics, and simplify customs and payments. Falk Durm of Lufthansa and Rudy Daniello of Amadeus highlight enhanced travel efficiency and the importance of facial recognition technology. The EUDI Wallet is in phase 3 of testing for seamless travel.

🌍 Visit Sweden has launched a nationwide API to centralize Sweden's tourism offerings digitally, marking the first initiative of its kind globally. This aims to enhance innovation, international competitiveness, and sustainable visibility of Swedish tourism online. Sara Modig, State Secretary to the Minister of Energy and Industry, highlights the digital unification's global accessibility. The open API supports developers in creating AI-driven travel apps, sustainability indicators, and smart recommendation systems. Data integration includes weather and transport schedules.

💻 Amadeus and Shiji expand collaboration to streamline hotel technology management. The agreement offers hoteliers key solutions like Shiji Daylight PMS, Infrasys POS, Amadeus HotSOS, and iHotelier. The ACRS integration centralizes room inventory, rates, and availability, enhancing personalization and sales. This partnership aims to integrate technologies, addressing challenges of fragmentation, connectivity, and customization, ultimately boosting hotel revenue and operations management.

💻 Amadeus and Shiji are expanding their partnership to streamline hotelier services with integrated tech solutions like Shiji Daylight PMS and Amadeus HotSOS. This alliance improves inventory management, connectivity, and personalization, enhancing global service and stability. With a unified interface, hotels can access diverse tech solutions from a single provider, boosting revenue through personalized services. Kevin King (CEO, Shiji International) and Francisco Pérez-Lozao Rüter (President, Amadeus Hospitality) emphasize the collaboration's impact on innovation and efficiency.

💰 Visit Sweden unveils a national API in September 2025, consolidating Sweden's tourism offerings into a unified digital format for improved visibility. The initiative, led by Visit Sweden's CMO Nils Persson, adopts the international schema.org standard and offers free, license-free data to tourism businesses. The API enhances personalization and innovation, featuring 14,000 references at launch. Collaboration includes regions, companies, and local tourism offices, aiming to boost Sweden's competitiveness as a destination.

📈 GEO (Generative Engine Optimization) is revolutionizing digital strategies for hotels by optimizing content for AI-powered search engines. This shift allows users to get specific travel-related answers without visiting websites, impacting how potential customers find information. Cendyn emphasizes that this change affects how hotels should measure digital engagement. GEO presents a significant opportunity for increased visibility in AI-based search environments, prompting marketers to adapt content strategies to align with conversational AI search queries.

💻 Jon Cheniere, CEO of Bowo, spoke about the SaaS platform, founded in 2017, that enhances hospitality experiences by digitalizing customer interactions. Catering to various hospitality sectors, Bowo offers CRM, personalized communication, and upselling tools. The platform shows impressive email metrics: 80% open rates and 30% click rates. Pricing ranges from €3.50 to €12 per room monthly. Future developments include advanced housekeeping modules and AI integration. A 10% discount is available for demo participants mentioning Hospitality Insiders.

🏨 Le Pop Art Hotel, à Tocancipá près de Bogotá, Colombie, propose 90 chambres. Depuis la mise en œuvre de SiteMinder, le système optimise la distribution en ligne, réduisant 8-10 heures de travail manuel par semaine, augmentant les réservations directes de 15-20%. Hotel Solutions a conseillé sur l'intégration technologique, améliorant l'efficacité et les revenus. Andres Rincon, PDG d’Infinity Group, souligne l'importance des stratégies numériques pour la croissance de l'hôtel.

🚗 Zoox, Amazon's robotaxi unit, launched its autonomous taxi service in September 2025 in Las Vegas, covering the Strip and nearby areas within a 5 km radius. The service, accessible via the Zoox app, is currently free and aims to familiarize users before transitioning to a paid model. Key partners include Resorts World Las Vegas and AREA15. The taxis, without a pilot cabin, feature remote assistance and a passenger help button, emphasizing a new transport experience.

🤖 United Airlines, in 2025, partners with Carat and Sightly to enhance real-time marketing using AI. The AI analyzes media and online conversations to identify "cultural moments" for brand communication. This strategy aims to improve United’s image, often tarnished by negative incidents. Initial campaigns, like "Good Leads the Way," show promising results: TikTok CTR tripled and video completion rates rose by over 10 points. United shifts from static planning to dynamic, data-driven marketing.