Innovation

💻 Booking.com, the online booking leader, announced AI-driven tools on October 9, 2025, to automate and personalize the travel experience. New features like Smart Messenger and Auto-Reply aim to improve communication with hotel partners, increasing satisfaction by 73%. AI Trip Support and AI Voice Support assist travelers 24/7. Auto-Reply is globally available, while Smart Messenger is for English-speaking partners in the US, UK, Australia, and New Zealand. The deployment aligns with Booking.com's ChatGPT integration.

📶 9 octobre 2025, Genève – SITA et Tellabs ont dévoilé la solution SITA Passive Optical LAN (PON), offrant une connectivité ultra-fiable, évolutive et sécurisée pour les infrastructures aéroportuaires. Ce système remplace les câbles en cuivre par la fibre optique, réduisant la maintenance et les limitations de bande passante. Le partenariat promet une infrastructure moderne et durable, couvrant plus de 145 pays. SITA soutient 1000 aéroports et 19,600 avions, et vise la neutralité carbone d'ici 2050.

🚀 Amsterdam, le 9 octobre 2025 - Booking.com lance Smart Messenger et Auto-Reply pour améliorer la communication client. Disponibles sur l'Extranet, Auto-Reply est accessible mondialement, tandis que Smart Messenger est disponible pour les partenaires anglophones dans certains pays. Satisfaction des partenaires a grimpé de 73%. Avec 79% des Français intéressés par l'IA dans leurs projets de voyage, ces innovations répondent à cette demande croissante. AI Trip Support et AI Voice Support sont également déployés dans plusieurs pays pour enrichir l'expérience utilisateur.

🌐 Expedia Group introduced a new suite of AI-driven tools for Asia-Pacific partners in October 2025. Featuring 350 AI models, these tools enhance service personalization and effectiveness. Key offerings include Smart Trip AI for travel planning, an API for optimized merchandising, and Typehead for destination suggestions. Additionally, a beta-stage affiliation API facilitates monetizing sponsored ads. Alfonso Paredes and Karen Bolda emphasize enabling partners to grow intelligently amidst a dynamic tourism landscape.

💻 DEBENAPS, a French platform, is revolutionizing hotel bookings with AI. It charges a fixed 10% commission on deposits. The system offers dynamic pricing and full automation, giving hoteliers control over reservations and pricing. Algorithms use over 100 million data points to optimize pricing. The launch features Hotel Mas Trader in Catalonia, Spain, as the pilot. DEBENAPS aims to expand beyond France, enhancing its AI and automation technologies for sustainable distribution.

📚 ChatGPT, as of October 2025, integrates Booking.com and Expedia, allowing reservations directly through conversations. Users can now book hotels or flights via Expedia or Booking.com within the ChatGPT interface. This feature initially serves 800 million ChatGPT users, available globally except in the EU for Expedia. This innovation positions Booking.com and Expedia at the forefront of digital travel services, aiming for a predictive, proactive, and personalized user experience.

💻 En 2025, les comportements des clients évoluent rapidement avec l'IA. Les hôtels doivent s'adapter en offrant des réponses instantanées, multilingues et personnalisées sur des plateformes comme WhatsApp et Instagram. Les attentes incluent des interactions conversationnelles, proactives et transparentes. Les agents IA, désormais plus avancés, permettent une disponibilité 24/7, mais nécessitent des données fiables. Les sites web doivent devenir des assistants intelligents pour survivre dans cet environnement en rapide évolution. ⏳

🏨 Keytel, the largest global alliance of independent hotels, partners with EHL Hospitality Business School to offer exclusive executive training programs. These programs aim to enhance competitiveness, innovation, and talent management. Launched amidst significant workforce changes, the World Economic Forum predicts 40% of current skills will evolve or become obsolete by 2025. EHL, founded in 1893 in Lausanne, Switzerland, is a digital training leader with over 25,000 alumni.

🎮 Guillaume Mazurage's "Cryptors in the City" won the Orchestra Startup Contest at IFTM 2025. This engaging program uses AI to animate PixelArt characters, allowing users to capture and interact with them. It aims to make cultural heritage more accessible through video game codes.

📅 Axel Guidicelli co-founded Ulysse, initially a flight comparison tool, now expanded to Hera, catering to tourism professionals. In October 2025, Hera launched to streamline travel agency quotes, reducing creation time from 1.5-2 hours to under 20 minutes. It offers web and PDF formats, showing up to 15% conversion increase. Tested by 30 agencies, including Columbus Voyage, it targets agencies with €5-60M revenue. Hera's user-friendly design integrates existing documents, emphasizing transformation.