Innovation

📈 Depuis 2007, Agence WEBCOM aide les hôtels et restaurants à se digitaliser. Avec des services comme la création de sites, le SEO/SEA/GEO et des solutions no-code, elle améliore la présence en ligne. Sa plateforme PULSE, lancée récemment, est un écosystème digital tout-en-un propulsé par IA, visant à augmenter les réservations directes. Les réseaux sociaux et contenus sont gérés par Ultimate Content. WEBCOM reste un leader dans le secteur du tourisme numérique.

🎬 Dans son dernier rapport, Expedia révèle que d'ici 2026, 71% des voyageurs sont influencés par la vidéo, triplant l'impact des images statiques. Les vidéos longues et engageantes captivent davantage. Les tonalités de transparence (52%), clarté et confiance (46%), ainsi qu'authenticité (45%) sont essentielles. 64% des voyageurs détectent les vidéos générées par IA, mais préfèrent une touche humaine. Représentation et inclusion incitent 34% à faire davantage confiance à la marque. Six archétypes de voyageurs influencent la stratégie de contenu.

💻 Fondée il y a 26 ans, MMCréation a réalisé 950 sites pour 700 clients. Spécialisée dans le digital hôtelier, l'entreprise intègre des solutions propriétaires comme Hapi et Hotel Price Explorer. En rejoignant la Business Unit Septeo Digital & Services, elle vise à créer une "Digital Agency" transversale pour améliorer la visibilité et accroître les revenus directs des clients. Selon Bertrand Pigois, cette intégration est une étape stratégique pour renforcer la performance humaine par l'innovation technologique.

🖼 Expedia Group's study "The Science of Wanderlust" reveals that video content influences travel decisions nearly three times more than static images. 71% of travelers report video impacts their travel plans, compared to 24% for photos. Younger generations are more emotionally responsive to travel content. Despite AI-enhanced content gaining interest, human involvement remains crucial. This research helps brands inspire, connect, and convert travelers by understanding the emotional triggers of wanderlust.

💻 Mews acquires DataChat, an AI specialist, to boost autonomous hotel operations. DataChat, founded in 2017, enhances data automation through conversational interfaces, enabling non-technical users to manage data efficiently. The acquisition aligns with Mews Ventures' strategy, following a $75 million funding round in March 2025. Mews, with over 12,500 clients across 85 countries, aims to optimize hotel performance by increasing revenue and reducing operational costs through AI-powered autonomous agents.

💻 Boom, the AI-powered property management system, has introduced BAM, the first Business Agentic Manager for short-term rentals. BAM streamlines operations by automating guest communication, review management, and instant reporting. This innovation enables managers to focus on strategy, growth, and customer experience while cutting costs. This launch follows Boom's recent $12.7 million funding announcement, marking a significant advancement in short-term rental management technology.

💻 Septeo acquires MMCréation, a leading digital agency with 26 years of experience, creating 950 hotel websites and servicing over 700 clients. This move strengthens Septeo's digital strategy by enhancing online visibility and commercial performance. MMCréation offers innovative digital solutions like Hapi, Hotel Price Explorer, and push marketing tools. The acquisition is a key step in building Septeo's "Digital Agency," aimed at providing cross-sector digital and performance marketing solutions for various industries.

💻 Mews acquires DataChat, a U.S.-based AI company, to enhance its hotel management systems with generative AI. Founded by renowned engineers and data scientists, DataChat specializes in natural language processing and data-driven automation, enabling users to interact with business data effortlessly. Mews aims to optimize hotel operations and improve customer experiences by leveraging intelligent systems that autonomously manage daily tasks. This acquisition aligns with Mews' mission to create fully autonomous hospitality systems.

🗺️ 74% of French consumers plan to vacation as much or more in 2026 than in 2025. Travel is a means to explore passions, with 53% having holidayed around a hobby. The "lux-scaping" trend attracts 46%, notably 69% of Gen Z. AI use in vacation planning is growing, trusted by 33% for booking. On average, French book vacations 4.2 months ahead; 28% book within two months. In 2026, 44% will vacation in France, with Italy (17%), Spain (16%), and Greece (10%) next.

💬 À Dubaï, octobre 2025, LLVision a lancé Leion Hey2, des lunettes AR pour traductions instantanées. Capables de sous-titrer en 100+ langues, elles combinent capture sonore à 360°, réduction de bruit, et traduction à faible latence (