Ouvertures d’hôtels

🏨 Vivium, through its brand Luura, aims to redefine luxury in hospitality with distinctive hotels. Founded in 2025, Luura partners with Ennismore, part of Accor, joining Morgans Originals. The Luura Cliff hotel, with 39 rooms, opens in April 2026 in west Paros, designed by Elastic Architects and Lambs and Lions. Luura Sand, with 45+ rooms, follows in 2027 in east Paros. Luura offers artistic hospitality and diverse dining experiences with Ennismore's F&B platform.

🏨 Regent Hotels & Resorts returns to Australia after 28 years with the Regent Melbourne, set to open by 2030, transforming the InterContinental Melbourne the Rialto with Victorian and contemporary design. By late 2025, IHG will rebrand three Crowne Plaza locations to InterContinental hotels in Sydney, Melbourne, and Canberra. Crowne Plaza Sydney Coogee Beach will offer a seafront Club InterContinental, while Canberra will host an InterContinental and introduce Hotel Indigo to the city.

🏖️ Field & Stream Lodge Co., launched by Starwood Capital Group and AJ Capital Partners, debuts its first hotel in Bozeman, Montana, one mile from downtown. Inspired by the century-old Field & Stream brand founded in 1871, the venture blends modern comfort with adventure. The company aims to increase accessibility to nature with locations near national parks, beaches, and ski resorts across the U.S, enhancing outdoor experiences for families and adventurers alike.

🏨 Meliá Hotels International a rouvert le Meliá Costa Atlantis à Puerto de la Cruz, Tenerife, après une rénovation de 4 millions d'euros par Atom Hoteles Socimi. L'hôtel, face à la plage de Martiánez, comprend 290 chambres, dont 80 The Level et deux suites présidentielles. Il offre six salles de réunion pour 500 personnes, deux piscines et un spa YHI au 14e étage. Les options de restauration incluent Rumba, Boreal Lobby Bar, et O'lula Pool Bar.

🏠 Radisson Hotel Group plans four new hotels across Romania, set to open between 2027 and 2028 in Bucharest, Brașov, and Mamaia. In Bucharest, Radisson RED Bucharest Old Town will debut the RED brand with 104 rooms by transforming a 1940s building. Another project, Radisson Lagoon Hotel Bucharest, will feature 323 rooms and a 1,100 m² artificial beach. These developments underscore Radisson’s long-term investment strategy in Romania, leveraging the country's dynamic hospitality market and recent Schengen area entry.

🏨 Ruby Group plans to open its second hotel in Geneva and third in Switzerland by Q3 2028. Partnering with PSP Swiss Property, the hotel will be located at rue de Hesse 18 in Geneva's financial district. The converted former bank building will offer 124 rooms and 4,150 square meters of space. The location is near the Rhône and existing Ruby Claire Hotel. Ruby's expansion includes projects in Berlin, Copenhagen, Rotterdam, and Stockholm.

🏨 Ennismore, en partenariat avec Vivium, introduit Luura, une nouvelle marque hôtelière, en Grèce. En avril 2026, l'hôtel Luura Cliff, avec 39 chambres, ouvrira sur la côte ouest de Paros, suivi de Luura Sand en 2027 sur la côte est. Conçu par Elastic Architects et Lambs and Lions, Luura Cliff intégrera un spa, une salle de sport, des espaces événementiels, et un bar avec vue sur le coucher du soleil, inspiré par le design cycladique.

🏨 L'Hôtel Maison Saint-Louis in Marseille will become Hôtel Amista in August, reimagined by Ginto Hotels. This transformation celebrates 18th-century architecture and local Provencal culture. The establishment pays tribute to the "indiennes," cotton prints from the 17th century that shaped Europe’s fashion and economy. Located in the historic Noailles district, Amista aims to revive the area’s aristocratic past, blending Mediterranean influences with its storied history.

🏨 Ruby Hotels, in partnership with PSP Swiss Property, plans to open a second hotel in Geneva at 18 rue de Hesse by Q3 2028. This new project will offer 124 rooms across 4,150 m² in a historic building in the Banks district, blending Lean Luxury with heritage architecture. The strategic location bridges Geneva's historic center and the creative Bains district. Julian Mörs highlights the brand's commitment to smart urban conversions.

🏨 Le 20 mai 2025, H World Group Limited a annoncé ses résultats du T1 2025 avec 11,685 hôtels et 1,142,158 chambres dans 19 pays. Le chiffre d'affaires atteint RMB 5.4 milliards (744M$), en hausse de 2.2%. Le segment managé/franchisé progresse de 21.1%. Le bénéfice net est RMB 894 millions (123M$), en hausse de 35.7%. En Chine, 694 nouveaux hôtels ont ouvert, tandis que l'Europe (Legacy-DH) réduit ses activités.