Ouvertures d’hôtels

🏨 Dorchester Collection's ultra-luxe, urban hotel strategy features iconic locations, large suite offerings, and premium pricing, supported by famous establishments like The Dorchester and Plaza Athénée. Each location offers branded spas and Michelin-starred dining. Growth is strategic, driven by Brunei's sovereign fund, focusing on high-value "trophy" locations with substantial capital expenditures. The Lana in Dubai marks their first Middle East venture, combining luxury hotels with branded residences.

🏨 Israël’s hotel market will expand in 2026 with 19 new hotels. In Tel Aviv, Isrotel opens Dizengoff 99 (122 rooms) and Montefiore 7 (46 rooms). Fattal launches Palatin (61 rooms) and Brenner 5 (140 rooms). International brands join with Six Senses (140 rooms) and Nobu Hotel (38 rooms). Jerusalem sees the opening of NYX Jerusalem by Fattal. These developments, costing billions of shekels, aim to upscale and diversify offerings across metropolitan and resort areas.

🏖 Au cœur de La Clusaz, le 15 janvier 2026, "Les Demoiselles Jacquanes" réinvente le luxe alpin. Ce chalet de 680 m², à 2 minutes du centre et 50 mètres des pistes, accueille 14 personnes dans 7 chambres. Doté de services haut de gamme comme piscine, sauna, cinéma privé, et conciergerie, il promet une expérience unique. Situé au 46 chemin des Riffroids, il est proche d'Annecy et à 1h30 de Lyon.

🏨 Cheval Blanc, emphasizing extreme craftsmanship, exclusivity, creativity, and French hospitality, launched Cheval Blanc Paris in 2021 at La Samaritaine. With limited accommodations, it integrates LVMH brands like Guerlain and offers unique experiences. Louis Vuitton plans to open a 6,000 m² hotel on the Champs-Élysées by 2026/2027, featuring iconic design and immersive experiences. This venture aims to enhance LVMH's luxury travel offerings and maintain exclusive client relationships.

🏨 Taj, a global luxury hotel brand, is expanding through asset-light partnerships and rigorous financial discipline. In 2025, an agreement for 15 new properties, including the Taj Ganga Kutir Resort & Spa in Raichak, highlights this strategy, focusing on West Bengal, Sikkim, and Himachal Pradesh. In 2022, the Taj Exotica Resort & Spa opened in Dubai, showcasing international growth. Taj also ventures into premium branded residences with Taj Wellington Mews in Mumbai.

📈 Dans une stratégie visant à accroître l'engagement client, Shangri-La relance son programme de fidélité, Shangri-La Circle, avec une application mobile et des journées exclusives. Entre 2024 et 2025, le groupe ouvrira JEN Kunming, Shangri-La Kunming, et Shangri-La Nanshan Shenzhen, ciblant la Chine. En 2022, le Shangri-La Jeddah a ouvert sur la mer Rouge, suivant le modèle Vision 2030. L'expansion se concentre sur l'Asie et le Moyen-Orient, adoptant une approche "asset light".

🏨 Dusit International secured a historic milestone for 2025 by signing 24 hotels, enhancing its footprint in Asia, the Middle East, and beyond. The strategy focuses on brand positioning, conversions, and brownfield developments for swift returns. Notable projects include Dusit Hotel AG Park in Chengdu, dusitD2 Feydhoo in the Maldives, and Tantawan Tented Camp in Chiang Rai. In Indonesia, Kaliwatu Villas & Residences marks the first Dusit Collection in Labuan Bajo, near Komodo National Park.

🏝️ À Calvià, Majorque, le Mandarin Oriental Punta Negra ouvre avec 131 chambres et suites sur la péninsule de Punta Negra, près de Puerto Portals et Palma de Majorque. Conçu pour le luxe et la confidentialité, le resort met en valeur l'héritage et la culture de l’île. Le directeur général, Duarte Correia, souligne l’importance de l’identité locale dans l’expérience client. L’offre gastronomique joue un rôle central, avec des concepts menés par des chefs.

🏨 Alfred Hotels: 2022 marks its inception when Braxton enters midrange hotel market with the Alfred Hotel team. March 2023, the first hotel opens in Compiègne, establishing the brand's model. 2023 sees expansion with two Biarritz hotels; 2024 adds a third. Growth continues in Monaco, Toulouse, and Paris. By early 2025, Alfred Hotels acquires its first Paris location, solidifying its strategy and presence in competitive markets.

🏨 Radisson Blu CDG Airport Terminal Hotel opened in Paris at Roissypôle, near all terminals via CDG VAL shuttle. The hotel, designed by Christophe Pillet, offers 305 rooms and suites, including Standard, Supérieure, Deluxe, and Suites. Features include a 150 m² pool with relaxation jets, a 24/7, 140 m² fitness center, and 13 meeting rooms. The hotel caters to international travelers, business clients, and transit visitors.