Ouvertures d’hôtels

🏖 RockyPop Marseille, located in Castellane, is strategically positioned near Prado market and two metro stops from the Old Port, benefiting business travelers and tourists. The hotel partners with Olympique Marseillais to host VIPs, attracting sports and concert attendees. Targeting families, it also caters to MICE with a 90 m² seminar space. Features include a quirky design, a cocktail bar, and amenities like a rooftop, fitness room, arcade, and karaoke rooms.

🏨 Accor, in partnership with AG Group, announced the Sofitel Genoa Waterfront in Italy, set to open in 2027. Designed by Renzo Piano Building Workshop, the hotel will feature 120 rooms, including 20 suites. The property includes amenities such as a restaurant, spa, pool, and fitness center. Enhanced high-speed rail connections will link Genoa to Milan in 53 minutes by 2026, boosting accessibility. This luxury hotel highlights Accor's expansion in Italian hospitality.

🏨 L’A by Adina Berlin Kurfürstendamm will open in the second half of 2027 in the Fürst-Quartier, Berlin, with 161 studios and apartments. The hotel will feature a restaurant, bar, and lounge with a terrace, contributing to the area's transformation. Designed with an Australian touch, it aims to offer an authentic Berlin experience. This follows Adina's expansion in Europe, including openings in Vienna (April 2025) and the UK, as part of TFE Hotels' growth strategy.

🏨 A historic building in Dover, nearly 200 years old, has been fully renovated to highlight its Regency architecture with modern interiors. The 122 rooms offer updated amenities and many have panoramic views of Dover’s iconic white cliffs. Hilton’s first establishment in Dover, it features Marco Pierre White’s English Chophouse and the Churchill Bar & Lounge. The Waterfront Spa provides extensive facilities. This hotel aims to boost local tourism, welcoming both international travelers and local visitors.

🏨 DoubleTree by Hilton Rotterdam Centre, located in the iconic Maasgebouw with views of the Erasmus Bridge, features newly renovated meeting spaces and a panoramic 16th-floor room. dō deli bar bistro on the ground floor offers European-inspired cuisine. Melle van Uden, the hotel's General Manager, highlights the unique experience of the renovated site. Haven Hotel Rotterdam, part of Curio Collection by Hilton, offers 215 rooms inspired by Leuvehaven's maritime heritage, with the Calan Restaurant & Bar opening in October 2025.

🏨 Sofitel Genoa Waterfront, designed by Renzo Piano Building Workshop, will be a landmark on Genoa's waterfront as part of the Waterfront di Levante project. Opening in partnership with AG Group, it features 120 rooms, 20 suites, a restaurant, bars, a spa, and meeting rooms. Scheduled for 2026, it will offer a 53-minute rail link to Milan. According to Maud Bailly of Sofitel, this expansion in Italy marks a key growth step.

🏨 Kimpton, part of IHG Hotels & Resorts' luxury portfolio, opened its first Middle Eastern hotel, Kimpton KAFD Riyad, in Riyadh’s King Abdullah Financial District. Established in San Francisco in 1981, Kimpton is known for bold design and vibrant social spaces. The 16-floor hotel offers four distinct restaurants, a spacious terrace with an outdoor pool, a modern fitness center, and versatile meeting spaces. This marks a strategic expansion for Kimpton, catering to the demand for authentic luxury experiences.

📷 Raffles Hotels & Resorts continues its "The Butler Did It" campaign in London at Raffles London The OWO, featuring Henry Golding and other stars. The campaign, led by Trey Laird, with photography by Dylan Don, showcases the iconic butler, played by Tim Easton. Scenes include private tea, personalized bedtime stories, and a royal wake-up, capturing Raffles' magical service. The campaign will be globally promoted through press, digital video, and sponsored social media.

🏗 Staycity Group plans to open a new Wilde hotel at 10 Wyvil Road, in the Vauxhall and Nine Elms regeneration area. The development will feature public spaces like a reception, bar, co-working area, café, and shop. Designed by EPR Architects, this sustainable project will create around 140 jobs. Barry Hickey highlights the economic benefits, while Tom Fuller emphasizes the project's role in the area's ongoing regeneration.

🏨 Premier Mercure Living, Heide, Allemagne. 106 chambres, 27 avec kitchenettes, combinant long-séjour et chambres classiques. Inclut petit-déjeuner, restaurant, bar, salle de fitness, parking souterrain. Le marché long-séjour pourrait atteindre 62,8 milliards USD en 2025 et 143,2 milliards USD en 2035. 25% des Européens envisagent un séjour “workation”. Yannick Wagner, Accor: « L'hôtel répond aux besoins variés ». Exploité par CIC Hospitality, gestionnaire de 30 hôtels en Scandinavie.