Premier Inn reprend huit hôtels Gorgeous Smiling Hotels en Europe centrale
🏨 Premier Inn's strategic expansion targets Germany and Austria, acquiring eight hotels in major cities like Hamburg, Berlin, Munich, Vienna, and Rostock. The properties, with a total of 1,538 rooms, will undergo rebranding and modernization. Post-integration, Premier Inn will have over 70 hotels and around 14,000 rooms across these countries, aiming for 20,000 rooms by 2030. This acquisition bolsters their market position by filling geographical gaps and expanding in attractive urban locations.
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