Ouvertures d’hôtels

🏨 Ascott, with over 1,100 employees in Europe and 600 in France, launches a recruitment campaign during the Semaine des métiers du tourisme, aiming to fill over 500 positions across Europe in various contract types. The company participates for the third consecutive year, hosting events like practical workshops on March 12 at Théâtre de la Colline for the new lyf Gambetta Paris and meetings with tourism students at Citadines les Halles and La Clef Champs-Elysées in Paris.

🏠 Patina Osaka, the first Patina Hotels & Resorts property in Japan, will open on May 1, 2025. Located in a 20-story building, the hotel offers 221 rooms and suites that embody the Japanese cultural concept of 'kisetsukan,' or seasonal awareness. Guests can enjoy views of Osaka Castle Park or Naniwa-no-miya Park. Features include The Listening Room by OJAS in collaboration with Devon Turnbull, offering custom speakers and vinyl collections. Dining options include Iñaki with Basque grill, P72 with cuisine respecting Japan's 72 micro-seasons, the Nijiri Tea Lounge for regional teas, and Barin for teppanyaki. Patina Wellness spans 1,400 m² and features therapies such as cryotherapy, hyperbaric oxygen therapy, and infrared saunas.

💰 Pandox AB acquires Pullman Cologne Hotel for €66 million, expanding its presence in Cologne's hotel market. The 275-room hotel, located near Cologne's central station and main attractions, is set to be finalized in Q2 2025, aiming for an initial yield of about 6.5%. With renovation and repositioning, Pandox anticipates increased net operating income and property value. The hotel also features meeting spaces, including a conference room for up to 1,000 people. CEO Liia Nõu is optimistic about the growth potential.

🏨 Marugal achieved a turnover of €131 million in 2024, a 16% increase from the previous year. This luxury hotel management company is expanding its portfolio from 13 to 17 establishments by 2026, including a new urban resort on Ile Seguin in Boulogne-Billancourt. Their hotels, located in Spain (10), France (1), Switzerland (1), and Portugal (1), saw an 8% RevPAR increase in 2024. American guests make up 25% of their clientele, reaching 46% in some areas, while Europeans, including the French, represent 33%.

🏨 Alboran now manages Hilton Garden Inn Massy since December 9, 2024, and DoubleTree by Hilton Bougival since January 1, 2025, under Hilton's brand. Hilton Garden Inn in Massy features 152 rooms, catering to both business and leisure travelers. DoubleTree by Hilton Bougival offers 180 renovated rooms ideal for MICE clientele. The expansion aligns with Alboran's partnership with LRO Hospitality, a key hospitality player in Western Europe, emphasizing operational excellence and asset value growth.

🏖️ Hyatt Hotels Corporation will grow its presence by 20% in Spain, Greece, Italy, Croatia, and Portugal, adding nearly 4,000 new rooms by 2028. Over 1,000 Mr & Mrs Smith hotels joined the World of Hyatt loyalty program, with 170+ located in Spain, Italy, France, Greece, Portugal, and Morocco. Since 2017, Hyatt quadrupled its portfolio in European and African destinations. The expansion plans include launching 20 new hotels in popular vacation spots among French travelers, like Paros in Greece and the Algarve in Portugal.

🏨 Schroders Capital sold the four-star Marriott Cap d’Ail hotel to Achernar Assets. The hotel, located in Cap d’Ail, was acquired by Schroders Capital in 2008 and managed under a contract with Marriott International. The sale was conducted through the Capital France Hôtel account. Benjamin Chiche, Deputy Director of Hospitality at Schroders Capital, highlighted the operational and commercial repositioning strategy that enhanced the hotel's value. Corrado Agusta, CEO of Achernar Assets, expressed alignment with Schroders Capital's vision and a commitment to the strategic redevelopment and long-term competitiveness of the Port of Cap d’Ail.

🏕️ Capfrance expands with the addition of La Bastide des Joncas, nestled in a 1.5-hectare pine forest near the Côte Bleue, a short 5-minute walk from beaches and calanques. The eco-friendly establishment in Provence offers a tranquil environment, rich biodiversity with local flora and fauna, and is near cultural sites like Aix-en-Provence, Marseille, and Arles. Ideal for group stays, seminars, and family trips, Capfrance now boasts nearly 80 members promoting responsible, human-centered tourism.

🏨 Meliá Hotels International, a Spanish hotel sector reference, will open Casa Lucia in Buenos Aires' Retiro district in 2025. The venue, part of The Meliá Collection, is housed in the renovated Mihanovich building, initially completed in 1928. Casa Lucia will offer 142 rooms inspired by Argentina's golden age. Guests can enjoy well-being spaces, including an indoor pool and spa, and immerse in cultural activities reflecting the local essence and artistic vibrancy.

🏖 Club Med reveals its new employer communication strategy for its luxury-oriented Club Med Exclusive Collection, aiming to boost its market reputation and attract top talent. The strategy is part of the group's ambition to become the most desirable lifestyle vacation brand, offering a new way to travel that eschews conventional luxury norms. By 2024, the brand will have 20 prestigious sites and plans to open 10 new locations by 2027. The Exclusive Collection currently represents 18% of Club Med's overall revenue and employs a community of 3,500 staff members, referred to as G.Os (Gentils Organisateurs) and G.Es (Gentils Employés).