Ouvertures d’hôtels

🏨 Saudi Arabia is investing $110 billion to add 362,000 hotel rooms by 2030 as part of its Vision 2030 strategy to diversify the economy and become a leading tourist destination. This expansion, highlighted ahead of the 2025 Future Hospitality Summit, positions the Kingdom to become a global hospitality industry leader. Saudi's tourism sector contributed a record 444.3 billion riyals to the GDP in 2023, 11.5% of the national economy. International arrivals are expected to reach 30 million in 2024, up from 27.4 million in 2023.

🏨 During the Semaine des métiers du tourisme, B&B HOTELS holds open days at Lille Lillenium Eurasanté (59) and B&B HOME Saint-Ouen (93) on March 28, 2025, from 12:00 to 17:00. The event aims to tackle the hospitality industry's recruitment challenges, intensified by the pandemic, by showcasing career opportunities and connecting job seekers, career changers, and enthusiasts with the industry. B&B HOTELS also seeks to identify future entrepreneurial hoteliers to drive long-term growth.

🏨 MAGORA, a leader in managed real estate in Europe, signed a franchise contract with Hilton for the DoubleTree by Hilton Marseille Euromed. This venture will manage a 130-room hotel slated to open in February 2028 within the iconic M99 tower, being constructed by Constructa in Marseille's Euromed district. MAGORA is expanding its hotel market presence, already established in several popular destinations like Courchevel 1800, Arc 1800, l’Alpe d’Huez, La Clusaz, and Saint-Jean-de-Luz. This franchise agreement represents MAGORA's first, showcasing their capability to diversify across managed accommodation types and operate with various business models.

🏖️ ZEL Punta Cana, a collaboration between Meliá Hotels International and tennis icon Rafael Nadal, opened to travelers in December 2024, celebrating its official inauguration on March 7. The resort is located 30 minutes from Punta Cana International Airport, near Bávaro Beach, and features 190 nature-inspired suites including Master Suites and Swim-Up Suites with private gardens leading to the pool. The resort encapsulates Mediterranean lifestyle and Caribbean charm.

🏛 STARDUST Group partners with ChâteauForm’ EVENT to equip the 3 Mazarium, a premier event space located in the Institut de France, Paris. Seven years post-design by architect Marc Barani, the venue combines heritage with advanced technology. Aimed at high-profile corporate and artistic events, the Group ensures an immersive experience with discreet, state-of-the-art audiovisual installations, aligning with the standards of the Institut's five Academies.

🏨 Hospitality ON provides a non-exhaustive list of internationally awaited hotel openings, indicated on a map with new hotels opened in the last 10 days. The map shows: hotels that opened this week in yellow, announced openings in blue for later this year, rebranded hotels in green reopening this week, and signed hotel projects in orange set to open in the future. The list includes location, photos, and key information of new hotels from groups, chains, and networks.

🏝 Six Senses, part of IHG Hotels & Resorts' Luxury & Lifestyle portfolio, is developing Six Senses Comporta in Portugal, set to open in 2028. The coastal Pinheirinho estate will feature a 70-key hotel, 58 branded residences, a spa, and wellness facilities. The project, a collaboration with VIC Properties, adheres to strict sustainability and design guidelines. The 400-hectare site, once private property, will include luxury rooms, suites, three garden villas, one presidential villa, and residences reflecting forest, sand dune, and lake environments, employing biophilic design principles.

🏨 BWH Hotels Central Europe expanded its portfolio by adding the Azenberg Hotel Stuttgart to the Sure Hotel Collection by Best Western. Located near Stuttgart's city center, the hotel offers 58 rooms including one suite, wellness facilities with a heated indoor pool, sauna, steam bath, a landscaped garden with a terrace, and a seminar space for up to 20 people. Recently renovated in 2025, it modernized common areas such as reception and breakfast room. BWH now operates seven establishments in the Stuttgart metropolitan area, enhancing its presence and meeting increasing visitor demand.

🏖 W Hotels, part of the Marriott Bonvoy portfolio, has proudly introduced a new era for the W Maldives with a spectacular renovation, blending contemporary design with the wild beauty of the island. The transformation includes 77 reinvented villas designed by Miaja Design Group, featuring water bungalows with whale shark patterns and beach villas with mangrove textures, along with the new Supreme and Oasis overwater villas complete with private pools and exhilarating water slides. The culinary experience is revamped in the redesigned restaurants by EDG Design, highlighted by the dining option FISH.

🍰 Rosewood Le Guanahani St. Barth introduces Dessert Experience by Julien Boury, starting March. Patrons can enjoy an Omakase-style dessert bar with Chef Pâtissier Julien Boury showcasing his expertise through interactive presentations. The experience features personal journey-inspired desserts, starting with a bergamot madeleine tribute to Nancy, where Boury's passion began, and a Basque-themed dessert with sheep's yogurt sorbet and black cherry marmalade with Espelette pepper, evoking Biarritz.