Ouvertures d’hôtels

🏬 On March 20, 2025, Printemps opened its first U.S. store at One Wall Street in New York City's financial district, marking both its international expansion and its 160th anniversary. The 5,000-square-meter space, designed by interior architect Laura Gonzalez, features a unique blend of French elegance and New York vibrancy across two levels. The store boasts over 400 brands across fashion, accessories, jewelry, beauty, and design, including exclusive creations new to the American market. Key attractions include the “Red Room” adorned with 250 million red and gold mosaics beneath a 10-meter-high ceiling, and thematic spaces such as the “Playroom,” “sneaker room,” “Salon,” “Garçonnière,” “Fragrance Cellar,” and “Beauty Corridor” enhance the immersive shopping experience.

🏠 Nobu Hospitality announces a flagship project in Manchester, in partnership with Salboy – Viadux 2, set to be the tallest building outside of London at 246 meters. The £360 million development will feature a 76-story tower with 160 hotel rooms, event spaces, Nobu restaurant and bar, and 452 Nobu residences, marking the brand's entry into the UK luxury real estate market. Residents will enjoy amenities such as Nobu catering, room service, an exclusive pool, spa, gym, and a dedicated experience team.

🏦 Hyatt Hotels Corporation announced the addition of Maison Métier and The Barnett to the World of Hyatt loyalty program and their respective Hyatt brands. Maison Métier, owned by The Domain Companies, is housed in a historic 1908 building and features 67 rooms and suites, blending Parisian guesthouse charm with contemporary design. The Barnett underwent significant renovations to join JdV by Hyatt, celebrating local community and joie de vivre. Both New Orleans properties are managed by HRI Hospitality and maintain their independent spirit while offering Hyatt's world-class services.

🌲 Treehouse Hotel Manchester opened as the second UK establishment of its brand, following Treehouse Hotel London's 2019 launch. Located at Blackfriars Street and Deansgate, it offers 200 rooms, with three accessible ones and a Treetop suite opening later. Chef Mary-Ellen McTague heads the ground floor restaurant Pip, focusing on low-waste, seasonal menus with local Northwest produce. Sister Moon restaurant by Sam Grainger is set to open in 2025 on the 14th floor.

🏢 Nobu Hospitality partners with Salboy to introduce Manchester's first Nobu residences and hotel, set to become the city's tallest structure outside London. The project, Viadux 2, involves a £360 million investment, featuring a 76-story tower at 246 meters high. The Nobu Hotel Manchester will offer 160 rooms, event spaces, a Nobu restaurant and bar, and luxury amenities. Additionally, 452 Nobu luxury residences will be available, complete with Japanese-inspired design and high-end facilities including a spa, gym, and pool.

⚽ Novotel and Paris Saint-Germain introduced "Novotel Legendary Rooms," offering football fans a total immersion into the careers of their favorite players. This unique collaboration features themed rooms at key Novotel locations worldwide, designed with memorabilia, decor, and technology that trace the history of PSG's iconic players. Each room remains a secret until unveiled to fans, allowing them to fully immerse themselves in the world of football legends.

🏨 BWH Hotels plans the opening of its second Aiden by Best Western hotel in Velbert, Germany, near Düsseldorf, scheduled for July 2025. Targeting a younger audience with a modern design and lifestyle concept, the Aiden by Best Western Velbert will feature 110 rooms, eight meeting rooms, two with rooftop terraces. This marks the brand's second establishment in Germany, following the success of the first. The hotel's unique style aims to cater to the expectations of Generations Y and Z.

🏨 Hôtels Akena opens a new site in Nantes and renovates in Reims, aiming for quality service and modernized infrastructures. Akena Nantes Orvault upgrades from 2 to 3 stars, featuring room and common area modernization, a new seminar room, and 46 rooms with local products breakfast buffet, free gym, and electric vehicle charging stations including a Tesla charger. Reims' Akena Reims-Bezannes renovated rooms between January and March 2025, with recyclable bedding from Le Comptoir du Matelas, and will expand by 100m² in 2026, adding a new seminar room for increasing demand.

🏨 Hilton collaborates with Société hôtelière économique d'investissement de Gerone Nord for Spain's first Spark by Hilton hotel in Madrid. The Spark by Hilton Madrid Alcalá, opening summer 2025, will feature 95 rooms, a buffet breakfast area, and communal spaces. The expansion follows European launches in the UK, Germany, Austria, and Poland, with France upcoming. Carlos Miró, Hilton's Development MD for Spain and Portugal, sees significant opportunities in the premium economy segment.

🏠 The Efteling Grand Hotel, opening summer 2025 in the Netherlands, will be the largest in the Efteling amusement park universe. Spanning 7 floors and 106 meters wide, it features 140 rooms and suites with 644 beds. Guests can enjoy premium facilities including a pool, spa, two unique restaurants, a cozy coffee bar, and a large souvenir shop. The hotel's design incorporates Efteling's fairy tale stories, with rooms offering views of iconic park locations like the Bois des Contes and Aquanura.