The hotel sector, recognized for its dynamism and high standards, faces a major challenge: recruitment. Finding competent, passionate and dedicated talent has become a real headache for many hotel managers. The reasons are multiple: changing employee expectations, the need for continuing training in a constantly changing world, or even increased competition between establishments to attract the best profiles. Faced with this problem, Medialog, specialized in technological solutions for hoteliers, does not just provide efficient tools but also focuses on quality training to transform the recruitment challenge into a real opportunity.
Panorama of Recruitment in Hospitality
Recruitment in the hotel industry is a hot topic, and the figures confirm it. According to a recent study, 75% of accommodation and catering companies report encountering recruitment difficulties, despite an abundant job offer. These alarming figures reflect a complex reality where the expectations of candidates and those of recruiters sometimes seem disconnected.
But beyond the figures, the consequences of ineffective recruitment are serious for hotel establishments. First of all, on a financial level: the cost of a failed recruitment can amount to several thousand euros, between the time spent searching for the candidate, the training, and the loss of income linked to a position not provided. Then, on an operational level: an incomplete or poorly trained team can impact the quality of service, harm the reputation of the establishment and, ultimately, affect customer loyalty. Finally, on a human level: high turnover can demoralize existing teams and create a tense working climate.
Faced with these challenges, it is essential for hoteliers to rethink their recruitment strategy and equip themselves with the right tools to attract and retain talent.
The Deep Causes of the Crisis
The hospitality industry, while attractive, faces unique recruiting challenges. Several factors contribute to this crisis.
First of all, the changing expectations of potential employees play a crucial role. Today’s generation, often referred to as “millennials”, is looking not only for a competitive salary, but also for work-life balance, opportunities for personal development and a positive company culture. They are also more likely to change jobs to find an environment that meets their needs and aspirations. In an industry known for its long hours and demanding working conditions, meeting these expectations can be difficult.
Then, the need for continuing education has become more pressing than ever. Hospitality is an industry in constant evolution, with the emergence of new technologies, new service standards and changing guest expectations. Employees must be equipped not only with the technical skills necessary for their role, but also with a thorough understanding of current market trends and customer expectations. This requires regular and in-depth training.
In short, to attract and retain talent, it is no longer enough to offer an attractive salary. Hoteliers must take a holistic approach, considering employees’ aspirations and investing in their continued development.
The Importance of Training in Recruitment
In the current context of recruitment crisis, training presents itself as a major asset for hotel establishments. It is no longer just a complement, but a central element of the recruitment strategy.
How solid training can attract and retain talent:
Training is an investment in the company’s human capital. It shows potential employees that the establishment is committed to their professional development. By offering training opportunities from the start, hotels can attract candidates who are passionate about learning and eager to advance in their careers. In addition, continuing training reinforces the feeling of belonging and valuation, thus reducing the staff turnover rate. Trained employees are more likely to stay, knowing they are in an environment that focuses on their growth.
The advantages of a well-trained team for a hotel:
A well-trained team is synonymous with efficiency and quality of service. Trained employees are more confident in performing their tasks, which results in a better customer experience. They can also quickly adapt to changes, whether new technologies or procedures. Additionally, solid training reduces errors, which can result in significant savings for the hotel. Finally, a trained and competent team strengthens the reputation of the establishment, which can attract more customers and ultimately increase revenue.
In conclusion, in a sector where competition is fierce and where quality of service is essential, investing in training is not only desirable, but essential.
Medialog: An Actor Committed to Training
In today’s hospitality landscape, training is more crucial than ever. Recognizing this need, Medialog has positioned itself as a key player, dedicated to the education and training of hospitality professionals.
Overview of Medialog’s approach to training:
Medialog does not just provide innovative technological solutions for hotels. The company goes above and beyond by offering comprehensive training programs, designed to maximize the use of its tools and optimize hotel operations. Medialog’s approach is holistic. It includes not only initial training sessions for new users, but also ongoing training to ensure hotel teams stay up to date with the latest features and best practices. This proactive approach ensures that hotels get the most out of their investment in Medialog solutions.
Testimonials from users trained by Medialog and their positive feedback:
Many hoteliers who have benefited from Medialog training testify to their effectiveness.
For example, Ms. Salvelli, manager of the Corsica Hotel, says: “Thanks to the Medialog training, my team and I were able to understand and fully use the PMS system. This has transformed our daily management, making every process smoother. The training team was very professional, very attentive and very patient. We were able to fully customize the software to our needs. »
These testimonials reflect Medialog’s commitment to providing not only cutting-edge tools, but also the know-how to use them effectively. Ultimately, Medialog’s mission is to ensure that every hotelier is equipped and trained to succeed in an ever-changing industry.
Training Solutions Offered by Medialog
Training is an essential pillar of Medialog’s value proposition. Recognizing the unique challenges hoteliers face, Medialog has developed a range of training programs and modules to meet these specific needs.
Presentation of the different training programs and modules:
Medialog, QUALIOPI certified, offers two types of training programs, ranging from introductory sessions for new users or users (receptionists, managers, accountants) to advanced modules for super users (managers, directors). These two training courses can be adapted according to the client’s needs. For example, if a receptionist has perfect mastery of the reservation module, the training will be geared towards other modules (invoicing, publishing, direct mail, etc.).
These programs cover topics such as reservation management, invoicing, customer relationship management, and many more. Each module is designed to be interactive, with live demonstrations, practical exercises and question-and-answer sessions to ensure complete understanding.
In addition to standard training, Medialog also offers customized sessions to meet the specific needs of a hotel or hotel chain. These sessions are developed in close collaboration with the facility to ensure the content is directly relevant to their operation.
How these training courses are adapted to the specific needs of hotels:
Medialog recognizes that every hotel is unique. Whether in terms of size, clientele or services offered, needs vary. This is why Medialog strives to understand these nuances and adapt its training accordingly. For example, a boutique hotel in the heart of Paris might require specific training on handling international guest requests, while a large convention hotel might need to focus on event and conference management. Medialog takes these specificities into account to offer truly tailor-made training.
Ultimately, Medialog’s goal is to ensure that every hotelier has the tools and knowledge to excel in their role.
Turning Challenge into Opportunity: Case Studies
Faced with the recruitment crisis, several hotels have chosen to see this situation as an opportunity rather than an obstacle. Thanks to the Medialog training, these establishments not only overcame their recruitment challenges, but also improved their overall operations.
Lessons to be learned from these successes:
– Investing in training is profitable:
The initial costs of training are quickly offset by improved operational efficiency and higher employee satisfaction.
– Training strengthens loyalty:
Trained employees feel valued and are more likely to stay long term.
– Technology is an ally:
LBy using tools like Medialog, hotels can not only train their staff, but also optimize their daily operations.
Tips for Integrating Training into your Recruitment Strategy
Training should not be an afterthought in the recruiting process, but rather a central part of your overall strategy. Here’s how and when to integrate it effectively:
– Integration from the start: From the interview stage, it is essential to highlight the training opportunities that your hotel offers. This shows candidates that you are investing in their professional development, which can be a major asset in attracting talent.
– Continuing training for current employees: Don’t limit training to new employees. Your current team members should also be provided with continuing education opportunities. This not only helps them improve their skills but also strengthens their commitment to your establishment.
– Use modern tools: Platforms like Medialog offer training modules tailored to the specific needs of hotels. These tools allow flexible training, adapted to the pace of each employee.
By proactively integrating training into your recruitment strategy, you position your hotel as a leader in talent development.
Conclusion
The current recruitment crisis in the hotel industry highlights a major challenge for establishments: attracting and retaining the best talent. Faced with this situation, training proves to be not only a necessity, but also a strategic opportunity. It not only allows us to attract quality candidates, but also to retain them by investing in their professional development. Medialog, with its commitment to training, provides hoteliers with the tools necessary to navigate this difficult time. By adopting a proactive approach, emphasizing ongoing training and relying on reliable partners like Medialog, hoteliers can turn this recruitment challenge into a real opportunity for their establishment.
