Marketing Digital

📷 Selon Opodo, 33% des Français sont influencés par les réseaux sociaux pour choisir leurs destinations de voyage, atteignant 58% chez les 25-34 ans. Phocuswright rapporte que 62% des voyageurs ont réservé après avoir vu du contenu en ligne. TravelBoomMarketing indique que 28% ont choisi un hôtel recommandé par un influenceur et 37% suivent leurs recommandations. Instagram (68%) et YouTube (67%) sont les plateformes les plus influentes, avec Pinterest en pleine ascension.

📦 Hôteliers, pour maximiser la vente de vos bons et coffrets cadeaux durant la Fête des Mères et des Pères, Console SecretBox offre un accompagnement marketing tout inclus. Les éléments clés incluent la création visuelle, programmation sur réseaux sociaux, campagnes emailing & SMS, et optimisation de votre site. Les coffrets cadeaux sont généralement consommés 7 mois post-achat, aidant à renforcer la trésorerie immédiatement. Contactez leurs experts pour une campagne sur mesure.

🍽 Le Restaurant à Annecy, a fusion of a tasting cellar and a bistronomic restaurant, emphasizes short supply chains and collaborations with local producers and artisans. The establishment has expanded its experience by launching the Console SecretBox, a platform for selling gift vouchers and boxes, which automates management and guarantees 24-hour delivery. The curated offering includes gastronomic dinners, wine tastings, cooking classes, and gourmet experiences. Visit the gift shop at [https://le-restaurant-annecy.secretbox.fr](https://le-restaurant-annecy.secretbox.fr).

📍 D-EDGE specializes in tailored SEO strategies for hotel marketing, balancing search volume and competition for optimal positioning. Their team of SEO experts, designers, and content strategists cater to unique industry challenges, offering customized strategies to launch new hotel brands, reposition existing ones, or increase direct bookings. The agency provides comprehensive keyword planning, website audits, and the creation of SEO-optimized content to boost digital visibility and performance.

🏠 Influence Society, an agency at the intersection of design, technology, and hospitality, opened a new office at 28 cours Albert 1er, 8th arrondissement, Paris, to support growth in Europe and collaborations with visionary hotel brands. Eve-Marie Steenman, former marketing director at Aman Hotels, leads the Paris office, bringing strategic vision and intuitive customer experience understanding. Established in 2016, Influence Society is recognized for helping luxury hotels create bold identities and captivating digital ecosystems.

📢 Increase gift box sales with these three potent marketing tricks: Launch time-limited offers creating urgency, such as special edition boxes or flash sales valid for a few days surrounding an event, e.g., "Mother's Day Special Gourmet Box available until May 26." Enhance social media with event-themed visuals using short videos, carousels, or GIFs to showcase products—start promoting 2-3 weeks early, employing a mini-campaign with customer testimonials and call-to-action reminders. For a personal touch, tailor messages to specific audiences like families or businesses.

💸 Wine & Tours, an agency offering oenotouristic experiences in Bourgogne Franche Comté since 1999, partners with Console SecretBox to boost visibility, cash flow, and sales. The e-commerce solution provides an intuitive platform, simplifies customer purchase processes, offers secure payment options, and enables mass sales to companies. Wine & Tours receives 100% of sales directly into their bank account with no commissions, using Console SecretBox's 100+ features to manage sales of vouchers, gift boxes, and related products.

💲 Influence Society becomes the first digital marketing agency in the hotel sector to be named Webflow Enterprise Certified and Premium Partner, showcasing high-level expertise in website development, performance, and scalability for luxury hospitality brands. The certification from Webflow recognizes agencies meeting strict technical expertise, platform adoption, and large-scale implementation standards. Influence Society leverages Webflow's no-code platform to deliver customized, high-performance websites for luxury hotels and hospitality groups, emphasizing brand aesthetics without sacrificing design integrity or speed.

📸 Instagram posts by tourist accommodations have become predictable, showcasing perfect beds and natural light, but lacking engagement and bookings. In 2025, the value lies in authentic human experiences over perfect aesthetics. Content should feature local culture, staff stories, and user-generated content, fostering authentic engagement. The Plaza Athénée is France's most-followed hotel on Instagram with 253,000 followers. Authentic videos can convince 86% of consumers to purchase, and 75% prefer video reviews from users. TikTok and Instagram encourage genuine interactions, and AI should support, not replace, real experiences. Content must be surprising, inspiring, and emotional to encourage sharing and action.

📸 Sofitel debuts on TikTok with a three-episode series titled "Sofitel Encounters," created in partnership with Publicis Luxe. The series showcases elegant, surreal moments that embody Sofitel's chic style and attention to detail. Highlighting the brand's storytelling in luxury hospitality, the episodes feature a surreal croissant, a choreographed morning routine, and a humorous take on the temptation of the luxurious Sofitel MY BED. The launch targets a young, connected audience and redefines luxury experience sharing in an immersive and cinematic way, highlighting Sofitel's French elegance and meticulousness.