Initiative eco-responsable et RSE

🏡 Airbnb, partnering with the Fondation du patrimoine, has supported 200 rural heritage projects through the "Patrimoine et Tourisme local" program over three years. The program continues into 2025, with Airbnb contributing an additional half a million euros, totaling a 6.1 million euro sponsorship over four years. This funding aids in the restoration of rural heritage sites and revitalization of French villages.

💸 Marine Pescot founded Eqolux in 2020, driven by her passion for technology and data after experiences in large corporations and startups. In 2019, she teamed up with Benoît Formet, an ex-hotelier with a dream of solo sailing across the Atlantic during the Mini-transat. This partnership led to a sponsorship project focused on zero plastic and a sustainable transformation initiative with a Best Western hotel, marking a first for the French market. Eqolux aims to provide technology for sustainable and responsible hotel management.

💼 Sophie Mestiri has been appointed as the Director of Human Resources at European apart-hotel player Adagio. Bringing vast HR management and organizational transformation experience, her role involves driving organizational changes to support Adagio's rapid growth, focusing on talent management, social dialogue, and HR transformation. Mestiri's career includes key positions at Shell Oil Corporation, Primavista, and ISS, where she played a significant role in HR and social affairs. She values Adagio's strong human values and dynamic sector presence.

📊 The Centre Expo Congrès in Mandelieu renewed its ISO 20121 certification in December 2023; by 2024, achieved a 37.96% reduction in CO2 emissions and an 11% reduction in waste at recurring events. The ME.E.T. business club now has over 100 members. In 2024, the Centre generated approximately €4.4 million in economic impact from congress activities, with 8,300 overnight stays, 74,000 visitors, over 207 activity days, 37,000 m² of commercialized exhibition space, and 63 events.

🍷 The Japanese sake, with a history spanning several centuries, is recognized for its regional varieties and unique brewing conditions. The ancestral craft, "Les connaissances et savoir-faire traditionnels relatifs à la fabrication de saké à base de koji au Japon," was inscribed on UNESCO's Intangible Cultural Heritage list on December 4, 2024. The recognition includes sake, shochu, awamori, and mirin. Sake is integral to Japanese social and religious ceremonies, and its key ingredient, koji, is essential in other Japanese foods like miso and soy sauce. Sake brewery tourism in Japan offers immersive cultural experiences for both local and international visitors.

🍎 On December 19, 2024, in Paris, the Coopérative Agricole de Coton de Pella launched the first event of the European program Fruitilisious at the Laurier – Maison Mavrommatis restaurant. The initiative aims to promote fresh fruits—apricots, peaches, and cherries—to the French market, highlighting sustainable and high-standard production practices. Annually producing 4,000 tons of peaches, 500 tons of apricots, and significant cherry quantities, the cooperative emphasizes quality, traceability, and compliance with strict European standards, including GLOBALGAP and GRASP certifications. This inaugural event is part of a strategy to boost the competitiveness and consumption of European fruits in France.

📈 GHR's RSE and social departments present the 2024 guide "Diversity, inclusion: what if we managed differently?". Now accessible via your member area, it encourages the implementation of management practices that promote diversity and inclusion within your company. 🌐 Please note that without the full article text, the summary might lack some context or specific details. If there are any additional facts or numbers mentioned later in the article, they would not be included in this summary.

🏨 Tenerife, Canaries, Spain's top tourist destination with 69.7 million overnight stays in 2023, hosts a hotel with a year-round opening due to temperate climate and 85-90% occupancy rate. Located in Adeje's tourist hub with 11 million stays in 2023, the hotel is 16 km from Reina Sofia airport, scoring 8.8/10 on Booking.com. Featuring 429 rooms, the establishment was renovated in 2021 and maintains a carbon footprint of 18.9kg eqCO2/m²/year, meeting CRREM1 targets. Acquired for €81M with a 6.75% yield, leased to Iberostar until 2041, the 5th largest hotel operator in Spain with a 60-year history from the Fluxa family, operating 110 hotels in over 35 countries.

🏨 Radisson Blu Hotel, Conakry features 282 rooms and boasts over 1300 square meters of event space, including a large ballroom and modern meeting rooms. It caters to local and international guests, providing amenities like high-speed free Wi-Fi, flat-screen TVs, and private balconies with ocean views. Marco G. Rabbia, the hotel's General Manager, emphasizes the blend of Guinean culture and Radisson standards, while Tim Cordon highlights the hotel’s opening as Radisson Hotel Group's entry into Guinea and expansion in West Africa.

🗻 Novotel, in partnership with ALL (Accor's loyalty program) and Dift (formerly Captain Cause), allows customers to convert loyalty points for ocean preservation. This initiative is part of a three-year partnership with WWF to support the Blue Panda, a WWF France research sailboat, in protecting Mediterranean ecosystems. ALL members can donate points to aid research aimed at safeguarding this precious sea region. Since 2019, the Blue Panda has been raising awareness on environmental challenges and advocating for marine protection.