Initiative eco-responsable et RSE

🌍 Travelers increasingly prioritize environmental sustainability, influencing transportation choices and accommodations. Eco-certifications for hotels address resource management, environmental impact, and waste recycling, among other criteria, to avoid greenwashing. Green Key requires compliance with 13 stringent criteria, while EU Ecolabel showcases environmentally-impactful goods and services. Travelife Certification focuses on eco-friendly practices and consumer behavior. LEED certifies energy and environmental design, present in over 180 countries. BIO Hotels, popular in German-speaking countries, endorses organic products and eco-responsibility. B Corporation looks at positive business impacts and demands a verification process. Green Globe, affiliated with the United Nations' World Tourism Organization, evaluates sustainability through 44 criteria and 380 indicators. Eco-certifications not only reflect ethical choices but also offer strategic market differentiation, brand reputation improvement, operational cost reduction, and potential for public incentives and European grants. Online Travel Agencies (OTAs) promote eco-friendly establishments, influencing booking potential. Zak by Wubook, a Property Management System (PMS) for hotels, practices green coding, limiting chat and message communications, and managing resources efficiently.

📍 Airbnb announced a significant change to their pricing presentations called "Total Price" on Easter Monday. Over the past two years, guests preferred the total price option over basic rates without fees, as evidenced by over 17 million activations. The company, reacting to negative feedback and government pressures, like those from the Biden administration, implemented the change. Additionally, 300,000 hosts have eliminated or significantly reduced cleaning fees. As of yesterday, all listings now display the total cost upfront, excluding taxes. This shift towards transparency aims to uphold Airbnb's foundational principle as an affordable hotel alternative. 🏡 Please note that I wasn't able to include some of the numerical details due to the word limit constraint.

❄ Orcières Merlette 1850, a ski resort in the French Hautes-Alpes, unveils a modernized logo reflecting ambition and commitment to the future, amid climate change's impact on the ski industry. Known for 300 sunny days annually and a high-altitude domain (2725m) ensuring exceptional snow coverage, it attracts visitors from PACA, Paris, and Belgium. Besides skiing, it offers off-slope activities and events year-round, and hosts high-level training and competitions on the FIS-approved Camile Ricou slope.

🏦 Kempinski Group announces a multi-year investment plan to support its successful partnership with BTG Hotels. Key initiatives include expanding the Chinese heritage portfolio for Kempinski, launching a new lifestyle hospitality brand for 200 hotels in China over the next five years, supporting Bristoria brand portfolio, and strengthening NUO brand for global luxury cultural hospitality. BTG and Kempinski have been successful for two decades, with China's travel and tourism evolving significantly over the last 25 years.

🌊 BeMed supports 12 local initiatives to combat plastic pollution in the Mediterranean by 2025. These initiatives include reducing single-use plastics in La Ciotat, France, and promoting waste reduction in Gračanica River, Montenegro. Additionally, a project aims to make Ibiza and Formentera zero-waste islands by 2030 through public-private collaboration.

🌱 Ivy acts as a natural thermal ally, creating shade in summer to limit heat absorption by walls and serving as a wind barrier in winter to reduce heat loss. This leads to lower heating and cooling needs, resulting in energy savings.

💸 Groupe Barrière signed the Charter for Supplier Relations and Responsible Purchasing with the Mediator of Enterprises, advancing its CSR strategy and procurement policy for better transparency and trust in its supply chain. This commitment extends beyond legal obligations, promoting fair and sustainable relationships with suppliers, and includes best practices for social, environmental, and economic performance. The Charter aims to foster dialogue, ensure sustainable development compliance, and enhance Group competitiveness, with the Mediator playing a key role in overseeing implementation and resolving disputes.

💬 IHG Hotels & Resorts' initiatives in East Asia and the Pacific will impact 334,000 lives by 2024. As stated in the IHG Communities report for EAPAC published on April 14, 2025, the hotel network's collective efforts include nearly 12,000 employees participating, over 32,000 volunteer hours, and 382 active partnerships across 18 countries. The RSE strategy aims to improve 30 million lives by 2030, emphasizing "genuine hospitality for the common good." Rajit Sukumaran, Senior Vice President and General Manager for EAPAC at IHG, takes pride in the positive impact on communities.

📍 Goodwings, a Danish TMC focused on eco-friendly business travel, completed a €2.6 million funding round led by Arve Andresen, Anders Colding Friis, Christina Topsøe, Nicholas Hammeken, and Global Cleantech Capital. New investors Patrick Diemer and Lars Thuesen joined the effort. The company aims to give businesses greater control over travel emissions while maintaining high standards in booking experiences, software, and service. Goodwings now incorporates UK, Netherlands, Belgium, Switzerland, Italy, and Spain rail services, as well as NDC for airlines including EasyJet, Ryanair, and Wizzair. The funds are earmarked for international growth.