Initiative eco-responsable et RSE

📈 Kactus and FairMoove Solutions introduce the FairScore for corporate events to rate environmental and social responsibility (RSE). Inspired by Nutri-Score, it aids in evaluating venues and providers. Currently, 66% of companies consider RSE criteria early in their venue selection process. The FairScore offers a standardized approach to enhance decision-making, with hundreds in the Kactus ecosystem already utilizing it, indicating a readiness for structured, transparent RSE benchmarks.

🌍 La Gomera, 2026, FITUR: présente six nouvelles expériences touristiques durables, offrant 27 itinéraires thématiques. Financées par l'Union Européenne via “NextGeneration EU”, ces initiatives incluent écotourisme, randonnée, cyclotourisme, et plus. Elles coïncident avec les 45 ans du Parc national de Garajonay et les 40 ans de son statut UNESCO. Les itinéraires sont autoguidés ou guidés, utilisant audioguides et QR codes. Disponibles en quatre langues, ils mettent en valeur le patrimoine naturel et culturel.

🌊 En 2026, la Clef Verte vise plus de 3,000 établissements labellisés. Chaque établissement économisera environ 50 litres d’eau par nuitée, contribuant à une économie totale de 3.8 milliards de litres d’eau. En 2022, plus de 100 communes ont été ravitaillées par camions-citernes en raison de pénuries d'eau. Le label environnemental encourage la gestion de l'eau et sensibilisation, créant un cercle vertueux pour l'écologie et les coûts dans le secteur touristique.

🍿 Soyez Frères, a family business from Nièvre, launched "The President’s Straw", a 100% natural-origin straw with no plastic. This innovation tackles the EU’s 2021 directive on single-use plastics, often bypassed by chemically altered "plant-based" straws. Available in 2026 for hotels, bars, and restaurants, this straw was developed with Finnish company Sulapac. It aims for ecological integrity while offering convenience, addressing the 47th U.S. president's critique on straw alternatives.

🚀 GIBO Holdings, a Hong Kong-based company, expands its GIBO.ai engine to process eVTOL data into intelligence services for industrial, energy, and sustainable markets. The GIBO.ai Calculation Engine captures and analyzes environmental data, terrain imagery, and flight dynamics in real-time to provide actionable insights. CEO Zelt Kueh highlights that these insights aid in planning, operational optimization, and sustainable decision-making, positioning aviation as a crucial tool for observing and understanding the physical world.

📱 2026, Londres, HoxtonAI introduces SaySo for tourism: a visitor feedback system via tablets. Duncan Mann, co-founder, explains it improves occupancy and sentiment tracking, offering real-time, language-agnostic feedback through cloud-enabled AI analysis. SaySo boosts responses 5-10x over traditional forms, with 150 clients like Tate Modern. It's affordable, with a 20-minute setup and uses SaaS subscription. The system remains anonymous, ensuring honest feedback. HoxtonAI is developing integrations to enhance operational efficiency.

📈 Meliá's "Road to Net Zero Events" initiative, part of its Travel for Good sustainability platform, aims to align business objectives with ESG commitments. The strategy involves real-time carbon footprint measurement for events, in collaboration with Creast. An automatic emissions estimate is generated during the proposal phase, with a final measure three days post-event, enhancing precision. Recognized by S&P, TIME, and Newsweek, this approach bolsters Meliá's reputation among international event organizers.

🌞 En décembre, Sun Siyam, un groupe hôtelier aux Maldives, a annoncé un projet solaire majeur au Siyam World et Sun Siyam Olhuveli. Ce projet vise à renforcer la durabilité, l'indépendance énergétique, et l'innovation technologique dans le cadre du programme Sun Siyam Care. L'événement a réuni des représentants gouvernementaux, la presse, et des partenaires commerciaux pour découvrir l'impact énergétique de ces installations.

✈️ JetZero, founded in 2020 and based in Long Beach, California, secured $175 million in Series B funding, led by B Capital, with participation from United Airlines Ventures and others. The funding will accelerate development of their integrated fuselage aircraft, with a demonstrator flight planned for 2027. The aircraft, offering 30% better aerodynamics and 50% improved energy efficiency, aims for commercial service by the early 2030s, targeting carbon neutrality by 2050.

💸 Nouvelle performance record pour le Groupe Logis Hôtels en 2025 avec un chiffre d'affaires de 309M€, soit une hausse de 16% par rapport à 2024 en France. Les stratégies de décarbonation et l'acquisition de Teritoria ont renforcé la position du Groupe. En 2026, l'accent sera mis sur la restructuration du modèle économique des restaurants et le développement de l'offre voyage d'affaires pour une rentabilité durable.