Gestion hôtelière

🏡 Fairmont Grand Hotel Genève, a prestigious hotel in Geneva, will host Europe's largest hotel content auction in February 2025, offering around 6,000 unique lots including furniture, artworks, accessories, restaurant and kitchen furnishings, and items from Théâtre du Léman. After closing temporarily in late 2024 for a significant renovation towards sustainable luxury, the auction by Pro Auction starts daily at 10:00 CET, with online bidding available and previews from February 10, 2025, by appointment. Details and catalog at [link].

🏨 In Paris' Belleville district, day use hotels like Hôtel Scarlett offer cozy ambiance and attentive services, with Hôtel Bristol République providing spacious, modern rooms and varied dining options. Hipotel Paris Belleville boasts high cleanliness standards and value for money, while Hôtel Des Pyrénées exudes classic charm and local vibrancy. New Hôtel Candide features contemporary rooms close to amenities, catering to both relaxation and work needs with flexible booking hours and essential comforts.

🏨 Hotels aiming for growth rely on leveraging experts' skills in demand generation, lead acquisition, and strategic market penetration. Collaboration with companies like World Hospitality Alliance enables hoteliers to tap into new opportunities and craft tailored strategies for unique needs. These industry experts bring market-specific insights, identify trends, analyze customer behavior, and uncover untapped opportunities, ensuring marketing and sales efforts are effective and impactful, resulting in measurable occupancy and revenue increases.

📌 Hotel owners, hospitality enthusiasts, and methodical investors are continually considering growth levers for their businesses. Key concerns include room renovation, larger TVs, creative special offers, local corporate engagement, hiring competent hotel managers or welcoming receptionists for upselling, and improving Wi-Fi quality to cater to a younger clientele. Despite recruitment efforts, challenges in finding the right staff and unfavorable weather can hinder progress. However, a solution called Optim'Resa by My Groom Service promises to alleviate these issues and promote growth.

🏡 Jean-Michel Gathy, a reference in innovative luxury hotel design, crafted iconic projects such as Marina Bay Sands' infinity pool in Singapore and Aman New York, set within the Crown Building's 4th to 26th floors on Fifth Avenue. In 2025, key openings include Cheval Blanc Seychelles, the sixth Maison Cheval Blanc in the Indian Ocean, Aman Nai Lert in Thailand's historic Nai Lert Park, and Rosa Alpina in the UNESCO-listed Italian Dolomites. Gathy's design philosophy centers on "comfort," seeking to create spaces that feel like a true second home.

💾 Point Audit, a digital solution for optimizing quality management and customer experience in the hospitality industry, offers real-time performance tracking and detailed, instant reports through an intuitive interface. The tool, developed from years of luxury hospitality quality management experience, allows hotels to centralize and digitize their quality audits. Available as an annual subscription license with three service levels, Point Audit collaborates with strategic partners to recommend and integrate its solution. Contact: Paris, France, +33 (0)7 45 08 42 51.

📢 Facing labor shortages, the hospitality industry must innovate recruitment and retention strategies. Employers should improve working conditions by offering flexible schedules, reduced service gaps, and regular weekends. Competitive salaries, performance bonuses, health insurance, and well-being programs attract and retain talent. Ongoing employee training and career advancement opportunities enhance staff skills and motivation. Social media platforms aid in reaching a broader audience for recruitment. A strong employer brand, transparent communication of company values, and employee testimonials build a positive image. Intergenerational mentorship programs encourage knowledge transfer and foster a cohesive, collaborative work environment, improving job satisfaction, reducing turnover, and preparing employees for leadership roles. Implementing these strategies can remedy workforce issues and provide excellent customer experiences, ensuring long-term success in the hospitality sector.

🏡 L'Hôtel Barrière le Majestic à Cannes, témoignant d'un siècle d'excellence sur la Croisette, débute un programme de rénovation sous la houlette d'Isabelle Stanislas. La décoratrice réinvente le style Art déco avec des meubles sur mesure conjuguant élégance géométrique et confort moderne, tout en préservant l'âme intemporelle du palace et en célébrant son héritage unique. Chambres et suites sont repensées en cocons de sérénité, mêlant lignes épurées, matériaux nobles et textures chaleureuses.

📌 French holiday club leader Belambra has launched its new career website, recrute.belambra.fr, with the support of Neno agency and Teamtailor recruitment solutions. The platform aims to enhance the candidate experience with an immersive journey into the company's culture and job opportunities at the headquarters and across France, featuring employee testimonials. It includes an optimized search engine for easy access to around 1,000 job offers posted annually, streamlining the application process for users.

🏖 Belambra, the French leader in holiday clubs, launched a new ad campaign, "On s’habitue vite aux vacances chez Belambra," created by Change agency. The campaign humorously highlights the difficulty of returning to reality after a Belambra vacation through three quirky comedies. These ads focus on the key features of Belambra's offering and are based on the insight related to the post-vacation blues as a testament to the quality of the holidays experienced. Commercial Director at Change, Rodolphe Poprawa, comments on utilizing this common feeling to reinforce the brand promise "au plus vrai des vacances.