Gestion hôtelière

🏕 In the Southern Alps, reservations for the first week of February vacations are ahead by +10.6 points (78.3%), while the second week sees an +18 point increase (85%), coinciding with holidays for residents of Marseille and Paris. The region has experienced recent snowfall, with more expected, benefiting the winter tourism season which accounts for 35% of the area's seasonal activity. Anticipation is high for the 2030 Winter Olympics, thanks to Renaud Muselier, President of the Provence-Alpes-Côte d’Azur Region.

🧵 In 2025, Lycée professionnel et hôtelier Saint-Jean-XXIII in Païta, Nouvelle-Calédonie, will launch a unique CAP textile care program with a laundry option. This responds to local needs in hospitality, health, industry, and professional laundries. The program, inclusive of students with disabilities, addresses a skilled labor shortage and features state-of-the-art equipment and a practical laundry facility for training purposes. Only six similar programs exist in France.

📖 Denis Courtiade authored "Pour Vous Servir," described as educational, instructive, and biographical, recommended for hospitality school students. The book details the evolution of restaurant service over 30 years, highlighting the importance of dining room professions, overshadowed by chefs like Alain Ducasse in gastronomic restaurants. Key themes include the value of mentorship, the progression of service demonstrated by the concept of "naturalité" at Plaza Athénée, and the significance of customer relationship personalization, empathy, and cultural adaptability.

🏡 Fairmont Grand Hotel Genève, a prestigious hotel in Geneva, will host Europe's largest hotel content auction in February 2025, offering around 6,000 unique lots including furniture, artworks, accessories, restaurant and kitchen furnishings, and items from Théâtre du Léman. After closing temporarily in late 2024 for a significant renovation towards sustainable luxury, the auction by Pro Auction starts daily at 10:00 CET, with online bidding available and previews from February 10, 2025, by appointment. Details and catalog at [link].

🏨 In Paris' Belleville district, day use hotels like Hôtel Scarlett offer cozy ambiance and attentive services, with Hôtel Bristol République providing spacious, modern rooms and varied dining options. Hipotel Paris Belleville boasts high cleanliness standards and value for money, while Hôtel Des Pyrénées exudes classic charm and local vibrancy. New Hôtel Candide features contemporary rooms close to amenities, catering to both relaxation and work needs with flexible booking hours and essential comforts.

🏨 Hotels aiming for growth rely on leveraging experts' skills in demand generation, lead acquisition, and strategic market penetration. Collaboration with companies like World Hospitality Alliance enables hoteliers to tap into new opportunities and craft tailored strategies for unique needs. These industry experts bring market-specific insights, identify trends, analyze customer behavior, and uncover untapped opportunities, ensuring marketing and sales efforts are effective and impactful, resulting in measurable occupancy and revenue increases.

📌 Hotel owners, hospitality enthusiasts, and methodical investors are continually considering growth levers for their businesses. Key concerns include room renovation, larger TVs, creative special offers, local corporate engagement, hiring competent hotel managers or welcoming receptionists for upselling, and improving Wi-Fi quality to cater to a younger clientele. Despite recruitment efforts, challenges in finding the right staff and unfavorable weather can hinder progress. However, a solution called Optim'Resa by My Groom Service promises to alleviate these issues and promote growth.

🏡 Jean-Michel Gathy, a reference in innovative luxury hotel design, crafted iconic projects such as Marina Bay Sands' infinity pool in Singapore and Aman New York, set within the Crown Building's 4th to 26th floors on Fifth Avenue. In 2025, key openings include Cheval Blanc Seychelles, the sixth Maison Cheval Blanc in the Indian Ocean, Aman Nai Lert in Thailand's historic Nai Lert Park, and Rosa Alpina in the UNESCO-listed Italian Dolomites. Gathy's design philosophy centers on "comfort," seeking to create spaces that feel like a true second home.

💾 Point Audit, a digital solution for optimizing quality management and customer experience in the hospitality industry, offers real-time performance tracking and detailed, instant reports through an intuitive interface. The tool, developed from years of luxury hospitality quality management experience, allows hotels to centralize and digitize their quality audits. Available as an annual subscription license with three service levels, Point Audit collaborates with strategic partners to recommend and integrate its solution. Contact: Paris, France, +33 (0)7 45 08 42 51.