Fusion & Acquisition

🏕 Marriott acquires Postcard Cabins, a U.S. outdoor lodging company with 1,200 premium bungalow/cabin rentals across 29 destinations. This strategic purchase aims to boost Marriott's presence in the luxury outdoor hospitality market. Both Postcard Cabins and Trailborn offerings will be integrated into Marriott Bonvoy's platform by 2025, reflecting a shift towards immersive, nature-focused travel experiences. Marriott's expansion caters to the rising demand for sustainable accommodations with easy access to nature.

🏕 European Camping Group (ECG) to manage two campsites under Marvilla Parks brand in Messanges, Landes starting 2025: Lou Pignada*** (6.8 hectares, 411 pitches) and Domaine de la Marina** (3.4 hectares, 219 pitches). The partnership with RESASOL, based on a lease-management model, dates back to the 1980s and signifies a significant development in the Outdoor Hospitality sector. ECG aims to enhance these sites while maintaining their identity and environmental integration. 🌲

🛒 Franke Group acquired 100% of Nokite EcoSmart Water Heating Systems, a leading Chinese stainless steel kitchen faucets and accessories manufacturer. The acquisition, intended to boost Franke's smart kitchen solutions strategy and water treatment market presence, capitalizes on regulatory trends phasing out lead in faucets. Nokite, with over 20 years in the industry and approximately 150 employees, joins Franke Home Solutions. Previous owner KWC Group was majority-owned by funds advised by Equistone Partners Europe. Financial details undisclosed.

💰 Elis, global leader in circular services, acquires 100% of Carsan Renting & Laundry, S.L. and Alquitex Renting Textil, S.L. in Spain. Carsan, with a 2023 turnover of approximately €8 million, operates a factory in Getafe, catering to upscale hospitality in Madrid and employs about 120 people. Current management will remain to continue business growth.

🏨 Hilton announced the first Signia by Hilton property in the Europe, Middle East, and Africa (EMEA) region, set to open in January 2025 in Amman, Jordan. Located in Shmeisani business district, the Signia by Hilton Amman will feature over 5,000 square meters of flexible meeting space, a convention center for up to 3,400 people, and 20 meeting rooms, catering to both business and leisure travelers, amidst 300+ Hilton establishments in development or marketed across 12 brands in MEA.

🏨 Matt Omansky, specializing in the central/western Texas and New Mexico region, supports investors in hotel property transactions across the US, totaling over $200 million in value. President of HVS Americas, Rod Clough, MAI, emphasizes Omansky's experience across the central US, enhancing the company's client service capabilities. Omansky's client-focused approach and strategic investment advice, along with HVS's resources and his industry relationships, provide a unique advantage to clients.

🏙 "Bloom Consulting conducted the study 'The impact of Nation and Place Brands on the Local and Global Economy' in collaboration with City Nation Place and scientific oversight from Pompeu Fabra University, Autònoma de Barcelona, and the University of Salamanca. It explores the economic repercussions of territorial branding on tourism, investment, and residency. The study involved over 100 countries and cities worldwide.

🍔 AG Real Estate France signed a 10-year commercial lease with Five Guys France on October 1, 2024, for a location at 13 Place de la République, Paris. The 640 m² restaurant marks the brand's 33rd establishment in France and its second flagship in Paris after the Champs-Elysées venue. The historic Haussmannian building, constructed in 1879, offers 2,400 m² of commercial space. The site was previously home to retailer Tati and was acquired by AG Real Estate France in 2011.

🏡 Accor's Handwritten Collection expands to Croatia with the Hôtel Continental in Rijeka, marking its first property there. The 135-year-old landmark will undergo renovation and rebranding for a mid-2026 opening as a 75-room hotel, blending history with modern design. Launched in 2023, Handwritten Collection has introduced 17 properties globally and plans 25 more soon, with over 150 in development, aiming for 250 boutique hotels by 2030. The expansion includes new properties like Classic Hotel Nicosia, Adorn Tirana, and MUZE Hotel Düsseldorf.

📢 Naboo, after a 300% growth in 12 months, acquired BizMeeting, a Venue Finding agency from Joy Group, to aim for leadership in BtoB events in France and Europe. The Joy Group now focuses on their SaaS, Joy.io. Naboo experienced a growth of 20% per month between April 2023 and April 2024, hired 50 new staff, and reached €3 million in monthly bookings. Naboo's growth is supported by a one-click reservation platform and partnerships with over 50,000 European providers. In February 2024, Naboo raised €7.5 million from ISAI, Kima Ventures, Better Angle, Cap Horn, and Ternel.