Amériques | Lancement d’Hyatt Select, nouvelle marque de conversion dédiée au ‘milieu de gamme supérieur’
🏨 Hyatt Hotels Corporation launches Hyatt Select, a new upper-midscale brand targeting transient travelers, offering a "convenient and economical" experience. Part of Hyatt's Essentials portfolio, Hyatt Select focuses on secondary and tertiary markets, featuring free breakfast, 24/7 market access, and modern rooms with workspaces and high-speed internet. The lean operating model aims to cut labor costs while maintaining quality service. This expansion includes the first Hyatt Studios in Mobile, Alabama, broadening Hyatt's market reach and providing more options to owners and guests.
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