Divers

🚘 Marketing automotive strategies are essential for visibility, attracting new customers, and differentiating in a dense market. It encompasses promotion of vehicles and services using various channels like digital marketing and social media to generate new or used vehicle sales and retain clients. Local visibility is achieved through optimized Google My Business listings, positive customer reviews, and local search presence. Effective strategies attract quality traffic to dealerships with targeted campaigns across efficient channels and seasonal offers. Customer retention is emphasized over acquisition cost, with post-sale marketing and online reputation management playing key roles. Distinxion amplified its Google review volume threefold in two years, enhancing network ratings and influencing over 50% of clients' decisions to visit concessions through online reviews.

📱 GuestDiary.fr offers hotel and tourist establishment owners a one-package solution with a professional website, responsive navigation, integrated booking engine, and optimized SEO. 75% of travelers book online, and clients see up to 40% direct bookings increase. No creation fees or maintenance charges—the costs are included in a monthly subscription. A special offer for sign-ups this month guarantees website delivery in under 14 days, complete with training and support.

🏡 Celebrating the centenary of the Venus of Věstonice discovery, Czech Republic and France will host special events at Archeopark Pavlov and Lac de Paladru Archaeological Museum. The Venus, an Upper Paleolithic female figurine found in Moravia in 1924, stands 11 cm tall and is considered the oldest ceramic object in the world. The Venus 100 project's main events will peak on July 13, marking 100 years since Czech archaeologist Karel Absolon's team unearthed it.

📊 In 2024, AKTO, the operator of competences for service sector branches, reported over 10% growth in managed apprenticeship contracts and welcomed over 149,000 young people into apprenticeship programs. AKTO launched a new edition of Perspektiv'Alternance from March 7 to April 29 and a campaign to promote trades. Over 80% of apprenticeship beneficiaries secure employment within 12 months post-training, and 50% remain with their host company. Additionally, AKTO supports 12,000 job seekers with Preparatory Operational Employment (POEC) in service sector professions.

🎥 Martine, the famous children's book character, is being featured in a new album titled "Les Princesses de la Côte d'Azur", launched in partnership with Côte d'Azur France Tourisme. For the first time, Martine visits the French Riviera, exploring Antibes, Saint-Paul de Vence, Nice, Menton, Mercantour, Mandelieu, Grasse, and Cannes with her cousin Zoé, who has been cast in a film by director Marc de La Ruza. This partnership highlights Martine as a new ambassador for the Alpes-Maritimes region.

🍴 Chef Georges Blanc, 82, lost his third Michelin star held since 1981. Michelin Guide announced the downgrade, as part of a trend affecting 22 starred restaurants in 2023. Blanc aims to make his Vonnas-based culinary "village gourmand" more accessible, despite the surprise demotion.

🏢 Rennes kicks off 2025 with 130 events at Couvent des Jacobins, with over 130,000 congress days booked and openings available in the second semester. Key events include the FSU's 11th congress in February with 800 participants, the Forum des Interconnectés in March with 1,200 attendees, the 9th BreizhCTF with 600 participants, the 4th Forum des Archivistes with 900 participants over 3 days planned since February 2023, and the salon Terre et Maires for 1,100 local elected officials and community agents in April. Rennes also hosts the 50th Jeux inter-organisations in May.

💰 Machefert Group faced financial difficulties, entering safeguard proceedings in early 2022, followed by judicial reorganization on April 29, 2024. Despite plans for repositioning five establishments and launching two innovative concepts, an official call for buyers was launched early in the year due to continued challenges. The group's status was made public on December 20, 2024, by a press release. General Manager Kevin Machefert committed to updating the market on any potential agreement.

🏗️ Reims, known for its unique heritage, refined gastronomy, and thriving hotel industry, is a leading tourist destination that combines exceptional craftmanship, high cuisine, culture, history, and champagne into a quintessential French lifestyle. The city, just 45 minutes from Paris by TGV, boasts remarkable sites like the Notre-Dame Cathedral, Palais du Tau, and the Saint-Remi Museum and Basilica, attracting thousands of visitors annually. Its UNESCO-listed landscapes range from the Montagne de Reims to legendary forests and vineyards.

💧 Groupe GM, hospitality product leader, now exclusive distributor of DRINK WATERS, a sustainable bottled water solution for hotels. DRINK WATERS bottles contain Alpine spring water and are infinitely reusable as water bottles, offering still and sparkling water in 330ml, 470ml, and 500ml. Options for standard or customized designs available. Contact: [www.groupegm.eu](http://www.groupegm.eu) – [contact@groupegm.eu](mailto:contact@groupegm.eu) – 01 45 75 35 94.