Divers

📰 Marriott International, en 2023, lance MARRIOTT MEDIA, un réseau média innovant pour les voyageurs. Utilisant les données de 237 millions de membres Marriott Bonvoy et un réseau de 9 500 hôtels, ce média cible les clients par leurs comportements et intentions de voyage. Dirigé par Chris Norton, ce réseau propose aux marques comme PepsiCo, Visa, et Starbucks une interaction contextuelle et sécurisée. Peggy Roe, Chief Customer Officer, affirme que l’objectif est d’enrichir sans interrompre.

🏟 Aux Sables d'Olonne, near Nantes, a new arena is set to open on June 29th. This multifunctional venue covers over 25 hectares and is designed for MICE events, combining culture, sports, entertainment, and business meetings. The location offers easy access, with travel times of 3h20 by TGV from Paris and 1h10 from Nantes Airport. Situated minutes from local beaches, the arena aims to be a major player in the Atlantic event scene.

📍 Kylian Mbappé is the new face of ALL Accor's brand campaign "Don’t be a Guest, be a Guest Star." The campaign promotes ALL Accor, a booking platform and loyalty program with over 100 million members. The program aims to make every stay memorable by ensuring exceptional experiences for all travelers. According to Alix Boulnois, Accor’s General Manager for Commercial, Digital & Tech, ALL Accor’s loyalty program is one of the most engaging worldwide.

📈 Booking, Expedia, Airbnb, and Trip spent $4.5 billion on marketing in early 2025, maintaining their leadership with aggressive advertising strategies. The BML index for May 2025 showed a 30% rate, down 5 points from April, improving hotels' positions. Booking's marketing expenses rose 10% to $1.8 billion, and Expedia's by 6% to $1.76 billion. Airbnb invested $563 million, up 9.5%. The OTAs aim to reduce reliance on search engines, focusing on AI and social media.

📅 Petit Futé and Zenchef have formed a strategic partnership to enhance restaurant visibility and reservations. From today, restaurants listed on Petit Futé and using Zenchef can add a direct booking link to their profile, streamlining user experience and increasing conversion rates. This collaboration aims to support the restaurant industry in the digital era, leveraging Petit Futé's strong online presence. Thomas Jeanjean, CEO of Zenchef, emphasizes this initiative's role in boosting restaurateurs' visibility and performance.

📰 Marriott International has launched MARRIOTT MEDIA, a media network designed for travelers. This initiative uses proprietary data from Marriott Bonvoy's nearly 237 million members and a global portfolio of about 9,500 hotels. By leveraging over 200 targetable attributes, the network enables precise targeting through demographic, behavioral, and interest-based data, enhancing brand interaction with consumers. Advertisers benefit from closed-loop attribution, delivering contextually relevant messages at optimal digital and physical touchpoints.

🌍 En mai 2025, Israël a enregistré 124 000 visiteurs internationaux, marquant une hausse de 9% par rapport à mai 2024. La France, avec 12 600 visiteurs, est le deuxième marché source derrière les États-Unis (44 000) et devant le Royaume-Uni (9 300). Sur les cinq premiers mois de l'année, 66 700 Français ont visité Israël. Cette reprise suit des perturbations causées par la pandémie et la géopolitique depuis fin 2023.

🏘 Mondrian Hallandale Beach Residences, located at 101 Diplomat Parkway, Hallandale Beach, is a 26-story, standalone residential project without a hotel component, completed in 2022. Developed by PPG Development, BH3 Management, and Ennismore, it offers 1 to 4-bedroom units ranging from 80 to over 300 m² and 2,800 m² of shared amenities. Additionally, Mondrian Gold Coast debuts in Australia at Burleigh Heads with 208 rooms, marking the brand’s first venture in Oceania.

🏨 Lucknam Park in Wiltshire joins Emblems Collection, emphasizing luxury through refined design and bespoke service. Emblems Collection, led by Maud Bailly, promotes discreet luxury, authenticity, and tranquility. The partnership with Accor highlights shared values of timeless beauty and personalized luxury experiences. Lucknam Park balances modern dynamics with its historical setting, aligning with Emblems' vision of creating unique sanctuaries for aesthete travelers.

🌍 Les recherches sur Airbnb pour l'été 2025 montrent une augmentation de plus de 20% des séjours en zones rurales françaises. Les Français privilégient les destinations rurales pour se ressourcer et pratiquer des activités sportives en plein air. Des lieux comme les montagnes de Savoie, les villages de Provence, et le Massif central sont particulièrement prisés, avec un intérêt notable pour les communes étapes du Tour de France, permettant de vivre l'événement de près.