Divers

📍 Kylian Mbappé is the new face of ALL Accor's brand campaign "Don’t be a Guest, be a Guest Star." The campaign promotes ALL Accor, a booking platform and loyalty program with over 100 million members. The program aims to make every stay memorable by ensuring exceptional experiences for all travelers. According to Alix Boulnois, Accor’s General Manager for Commercial, Digital & Tech, ALL Accor’s loyalty program is one of the most engaging worldwide.

📈 Booking, Expedia, Airbnb, and Trip spent $4.5 billion on marketing in early 2025, maintaining their leadership with aggressive advertising strategies. The BML index for May 2025 showed a 30% rate, down 5 points from April, improving hotels' positions. Booking's marketing expenses rose 10% to $1.8 billion, and Expedia's by 6% to $1.76 billion. Airbnb invested $563 million, up 9.5%. The OTAs aim to reduce reliance on search engines, focusing on AI and social media.

📅 Petit Futé and Zenchef have formed a strategic partnership to enhance restaurant visibility and reservations. From today, restaurants listed on Petit Futé and using Zenchef can add a direct booking link to their profile, streamlining user experience and increasing conversion rates. This collaboration aims to support the restaurant industry in the digital era, leveraging Petit Futé's strong online presence. Thomas Jeanjean, CEO of Zenchef, emphasizes this initiative's role in boosting restaurateurs' visibility and performance.

📰 Marriott International has launched MARRIOTT MEDIA, a media network designed for travelers. This initiative uses proprietary data from Marriott Bonvoy's nearly 237 million members and a global portfolio of about 9,500 hotels. By leveraging over 200 targetable attributes, the network enables precise targeting through demographic, behavioral, and interest-based data, enhancing brand interaction with consumers. Advertisers benefit from closed-loop attribution, delivering contextually relevant messages at optimal digital and physical touchpoints.

🌍 En mai 2025, Israël a enregistré 124 000 visiteurs internationaux, marquant une hausse de 9% par rapport à mai 2024. La France, avec 12 600 visiteurs, est le deuxième marché source derrière les États-Unis (44 000) et devant le Royaume-Uni (9 300). Sur les cinq premiers mois de l'année, 66 700 Français ont visité Israël. Cette reprise suit des perturbations causées par la pandémie et la géopolitique depuis fin 2023.

🏘 Mondrian Hallandale Beach Residences, located at 101 Diplomat Parkway, Hallandale Beach, is a 26-story, standalone residential project without a hotel component, completed in 2022. Developed by PPG Development, BH3 Management, and Ennismore, it offers 1 to 4-bedroom units ranging from 80 to over 300 m² and 2,800 m² of shared amenities. Additionally, Mondrian Gold Coast debuts in Australia at Burleigh Heads with 208 rooms, marking the brand’s first venture in Oceania.

🏨 Lucknam Park in Wiltshire joins Emblems Collection, emphasizing luxury through refined design and bespoke service. Emblems Collection, led by Maud Bailly, promotes discreet luxury, authenticity, and tranquility. The partnership with Accor highlights shared values of timeless beauty and personalized luxury experiences. Lucknam Park balances modern dynamics with its historical setting, aligning with Emblems' vision of creating unique sanctuaries for aesthete travelers.

🌍 Les recherches sur Airbnb pour l'été 2025 montrent une augmentation de plus de 20% des séjours en zones rurales françaises. Les Français privilégient les destinations rurales pour se ressourcer et pratiquer des activités sportives en plein air. Des lieux comme les montagnes de Savoie, les villages de Provence, et le Massif central sont particulièrement prisés, avec un intérêt notable pour les communes étapes du Tour de France, permettant de vivre l'événement de près.

🏨 Six historic riads in Marrakech have been revitalized by Angsana Heritage Collection, part of the Banyan Tree Group. Located in the medina, these riads—Riad Si Saïd, Riad Bab Firdaus, Riad Blanc, Riad Dar Zaouia, Riad Tiwaline, and Riad Lydines—preserve their architectural essence and offer an authentic cultural immersion. The project emphasizes sustainable luxury and showcases Moroccan craftsmanship through intricate arches, detailed balconies, and softly lit patios.

📖 Du 28 juin au 6 juillet, au Mandarin Oriental, Paris, rue Saint-Honoré, une boutique éphémère présentera les créations de Maison Michel, une chapellerie fondée en 1936. Le Chef Pâtissier Consultant Julien Dugourd propose un goûter exclusif inspiré par Maison Michel, incluant des pâtisseries à base de fraise, abricot, noisette et chocolat. Cette collaboration marque la deuxième année d'association entre l'hôtel et la maison de mode.