Divers

📊 30 years ago, Fernando Vives was studying hotel management, focusing on revenue management in Madrid. 26 years ago, he became the first revenue manager there, introducing concepts unfamiliar at the time. With a finance background and guidance from a Cornell-educated director, he likened his work to airlines' pricing strategies. Today, Vives emphasizes agility in revenue management due to market volatility, highlighting the challenge of forecasting and adjusting prices dynamically.

📚 Chaque semaine, l’équipe HON offre une expertise sur l'hospitalité. En devenant membre, vous accédez à un écosystème complet comprenant du contenu exclusif et des opportunités d'emploi.

🏠 À New York, Hawkins Way Capital a transformé un ancien hôtel IHG en un espace résidentiel partagé. Ce projet s'inscrit dans une tendance croissante de conversion d'hôtels en logements multifonctionnels, ciblant des jeunes actifs urbains. Les espaces privés sont réduits, avec des fonctions mutualisées telles que cuisines, coworking, et des services hôteliers. Les séjours varient de 1 semaine à 6 mois, ciblant les jeunes professionnels, salariés en mobilité, et freelances.

🏨 Depuis 2005, Le Londres Hôtel à Saumur, fondé en 1837, a entamé une transformation complète. En 2023, il inaugure Le London Fizz et Le Salon Churchill pour séminaires. Sous la gestion de François et Charlotte, l'hôtel offre 32 chambres, embrassant une hospitalité chaleureuse et personnalisée. The Originals Boutique, dont il fait partie, se distingue par des hôtels de charme au cœur des villes, accueillant des séjours authentiques et mémorables, loin des standards impersonnels.

🏠 À Anfoin, Togo, une nouvelle morgue est en construction à proximité de MEKA Hotel, causant des préoccupations pour le complexe hôtelier. Sans consultation publique ni étude d'impact, les travaux avancent rapidement. Les autorités évoquent un "besoin sanitaire pressant", mais la population exige une meilleure coordination urbaine. MEKA craint une baisse de réservations en raison de cette situation inattendue, suscitant des appels au dialogue entre les parties concernées.

🏖️ Le Var, France, on June 30, announced the creation of "Le Var à Paris – Le Club" to boost its presence in Paris. With 30% of visitors from Île-de-France, the initiative will connect local and Parisian stakeholders to promote The Var's cultural and natural assets. Led by ADT Var Tourisme and Guillaume Decard, this club plans targeted activities in Paris to create opportunities for tourism professionals in The Var.

🏨 APA Holdings, a hotel subsidiary of Japan's APA Group, acquired 100% of Ishin Hotels Group in mid-June. APA Group, Japan's leading hotel operator, manages 954 hotels with 134,847 rooms. The group aims for 150,000 rooms by March 2027, leveraging M&A strategies. Ishin Hotels, founded in 2001, manages 17 hotels with 2,643 rooms, mainly under B Hotels. Ishin remains a 100% subsidiary, led by its current president and CEO, Kong Lingyong.

🗺 France's tourism sector, represented by Dominique Marcel of France Alliance Tourisme, is in focus. Recent discussions highlighted that despite France's strategic geographic position between Northern and Southern Europe, it trails behind Spain in tourism revenue. France earns just over €70 billion annually, whereas Spain generates approximately €125 billion. Political figures Bruno Belin and Françoise Gatel were also involved in the dialogue, emphasizing the need to rethink and build the future of tourism in France.

📖 In recent years, inbound marketing has become a foundational strategy for effective and sustainable marketing. The focus has shifted from outbound techniques like unsolicited emails and mass advertising to inbound strategies that prioritize visibility and credibility at the right moment in the buyer's journey. This approach is not limited to large companies; it can also be effective for marketing managers, independent consultants, small business leaders, and local merchants. The strategy aims to attract prospects through valuable content, ultimately enhancing brand trust and customer loyalty.

🏨 Alteo and Sunlife will begin managing Anahita Golf & Spa Resort and Anahita Golf on Mauritius' east coast from July 1, 2025. This strategic move aims to boost Anahita's reputation as a premier golf and lifestyle destination in the Indian Ocean. For over 15 years, Anahita has been a flagship project for Alteo, reflecting its commitment to sustainable regional development. François Eynaud, CEO of Sunlife, emphasized the importance of this partnership in their growth strategy.