2024, une année record pour B&B Hotels Central & Northern Europe
🏨 In 2024, B&B Hotels Central & Northern Europe recorded a 16% revenue increase and added 47 new hotels, expanding its portfolio by 23% to 255 properties and over 26,000 rooms. Germany remains the top market with 225 hotels, contributing €446 million, marking a 16% growth. Expansion included 42 new German hotels and acquisitions from AccorInvest. Growth also occurred in Poland, the Netherlands, and Denmark.
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