Distribution et Revenue Management

🏨 Updated September 12, 2024, the article dispels the myth that hotel management is simply about handing over room keys. It highlights the complexity of optimizing hotels for profitability, stating that inexperienced hoteliers often face low bookings and revenue. A successful hotel requires competitive strategies like optimal occupancy, dynamic pricing, and upselling. The post claims that when hoteliers attend a workshop, they can achieve a 30% increase in revenue through expert guidance.

📱 Marketing digital essential for the tourism sector, especially tourist accommodations, to stand out in a competitive market. Key strategy components include a well-defined brand image, an intuitive website with an efficient reservation system, SEO to improve visibility in search engine results, SEA campaigns for immediate visibility boosts, active social media presence for engagement and visibility, email marketing for customer retention, utilization of OTA platforms like Booking.com and Airbnb for broader reach and reservation management, and meticulous online review management to enhance e-reputation.

💸 Secrétaire général du SDI, Marc Sanchez, a lancé une alerte sur l'augmentation des faillites d'entreprises, en particulier les TPE, artisans, commerçants et indépendants, qui sont des créateurs d'emplois significatifs. Un front entrepreneurial a été initié début juillet pour restaurer la confiance. Sur les 12 derniers mois, plus de 63.000 entreprises ont fait face à des procédures judiciaires ou ont fermé.

💰 Groupe Frontenac partnered with Cendyn for technology to enhance corporate bid optimization and increase group numbers for GDS bookings and rates. The collaboration enabled access to new clients, bespoke offers, and higher-yield revenues. Cendyn's CRS and personalized training provided a flexible platform for managing offers and responding to market demands with complex pricing plans. Detailed GDS reservation reports further added value to the partnership.

💰 In a blog post updated on September 5, 2024, HotelPartner underscores the importance of identifying customer segments in the hospitality industry to tailor offers and maximize revenue. Business travelers don't mind spending more for convenience, while vacationers scrutinize costs closely. Email pre-stays are suggested to understand customer expectations, leading to increased income with simple changes like these.

📣 HiJiffy and Booking.com have partnered to streamline hotel-client communications. This bidirectional integration into the HiJiffy Console allows for centralized management of Booking.com messages, excluding structured requests like check-in/out. Hotels can proactively contact guests from booking until 7 days post-departure; clients can reach out up to 66 days after and hotels have 14 days to respond. HiJiffy's AI enhances efficiency in handling communication.

✈ Google, under scrutiny by Brussels since March for non-compliance with the DMA, faces U.S. Justice Department review on September 6 for potential unfair competition via Google Flights. Latin America still relies heavily on physical travel agencies, while in China, Google doesn't exist. Alternatives like closed-group platforms, social media influencers, and specialized travel media offer opportunities away from Google's reach. OTA and metasearch companies may struggle as Google invests in AI, potentially increasing its dominance.

🎵 Oasis announcement impacts Dublin hotel prices, with screenshots comparing rates from August 17, 2025, before and after the news. Tweet by Mick Ferry dated August 27, 2024, showcases the surge. Marius.N humorously tweets on the same day about leaving his mom's basement and affecting London hotel prices in November. #oasis2025 trending.

💾 Guilain Denisselle reviews "La nouvelle ère des indicateurs hôteliers pour les revenue managers" by Mews, highlighting beyond traditional PM/TO/RevPAR metrics and embracing modern KPIs through tech interoperability. Key focuses include RevPAM's superiority over RevPAR, diversifying revenue sources beyond room sales, automated payments as a differentiator, tracking customer acquisition costs, estimating customer lifetime value (LTV), and the benefits of longer stays for establishments.