Coffrets cadeaux : un levier incontournable pour les hôtels et restaurants en 2024
💸 In 2024, France saw 143 million euros in gift box sales from 1,310 establishments, with global sales reaching 149 million euros. Gift box sales are now year-round with 65% occurring from January to November. The average gift box costs 237 euros, compared to 190 euros for gift certificates. Hotels and restaurants experienced a record year, with 3-5 star hotels making an average of 158,029 euros, Michelin-starred restaurants averaging 183,510 euros, and leisure and wellness establishments averaging 133,582 euros. This marks a significant increase from 2023's 126 million euros generated by 1,139 establishments.
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