Thomas, auteur/autrice sur Le 10 Minutes Hôtelier - Page 23 sur 58

3 min

Les hôtels passent le cap historique des 1000 Milliards de revenus !

🏨 Hotel industry revenues are projected to exceed $1 trillion in 2024 for the first time, with a timid recovery in business travel and professional overnight stays increasing in Europe, and a stronger rebound in the Americas. Amadeus' September report points to a shrinking inflation rate at 2% and a possible economic upturn. GDS bookings have risen by 1%, indicating Europe as the most active region globally as of September 2024. OTA's share in Europe dropped from 35% to 33%, while CRS fell from 6% in 2019 to 4% in 2024. U.S. CRS market share decreased from 8% to 6%, and in Canada from 8% to 5%; China saw a shift towards direct bookings, now over 51%.

2 min

Un premier hôtel en impression 3D !

🏨 In Marfa, Texas, El Cosmico hotel expands with a 3D-printed addition, using a giant printer to create 43 new hotel units and 18 homes on 16 hectares. Collaboration between owner Liz Lambert, ICON from Austin, and Bjarke Ingels Group, aiming to complete by 2026 with rates of $200-$450 per night. The Vulcan printer measures 15m wide, 5m high, weighs 4.75 tons, and uses Lavacrete for construction.

7 min

Les hôtels de luxe, entre exubérance et “chic-discret”

⚽ Novotel Paris Suresnes Longchamp offers a unique hotel experience at Parc des Princes, featuring a permanent and exclusive room, "La Suite Novotel by ALL.com". This suite includes a queen-size bed, ensuite bathroom, minibar, and large screen TV with a private terrace overlooking the pitch. Accor's Novotel designed the room based on their Hypothesis design concept, offering elegance and comfort. The experience begins before guests arrive with VIP entry and dedicated butler service, extending to in-room dining during the match and a light breakfast the following day. Currently, the privilege is available exclusively to Accor loyalty program (All) members in exchange for points, with price details yet to be disclosed. Hospitality trends indicate a shift towards more immersive and extravagant experiences, with luxury travel expected to grow rapidly according to a 2024 McKinsey report, highlighting the success of both the economy and luxury segments. The concept of "accessible luxury" is gaining traction among travelers, combining high-end amenities with a relaxed atmosphere, influenced by the preferences of millennials and Generation Z.

6 min

L’IA départage voyageurs et entreprises touristiques

🔎 71% of travelers find AI most useful for finding activities or attractions on-site. AI adoption increased from 16% in 2023 to 22.8% in 2024 and is expected to exceed 34% by next year. Google integrates Gemini into its search for 2.5 billion unique monthly users. Snowflake's report on the hospitality industry highlights the need for hotel staff to develop data analysis skills, human-AI collaboration, and AI ethics awareness. Only one-third of business travelers actively use AI-enhanced travel apps, despite 83% being encouraged by their employers.

3 min

Airbnb relance les “expériences”, toujours uniques mais moins chères

🏗️ Airbnb's Brian Chesky announced the return of Experiences on the platform after an 18-month hiatus and a purge of over 5000 offerings. The relaunch sets new standards: unique activities exclusive to Airbnb, more affordable pricing, and promotional videos instead of photos. These Experiences aim for authenticity and local connection, distinguishing Airbnb from classic tourist visits. Further efforts will enhance Experiences' visibility in the app and marketing initiatives.

3 min

Ces oublis qui sont à la base de nouveaux services

🚾 Hotels.com's annual "Hotel Room Innsights" report reveals unique services from around 400 worldwide hotels. Sentinel Hotel in Portland offers "Very Important Pets" services including city's best grooming and animal acupuncture. Four Seasons Hotel in Austin provides in-room high-quality guitar concierge. Viceroy Riviera Maya features a soap concierge, while Kimpton Vero Beach Hotel has a partnership with Anthropologie for forgotten items. Other services include a bathtub of Evian, allergen-free pet menus, and caviar hot-dogs. The W Osaka has an "Anything/Anytime" button, and Hospes Maricel & Spa offers 24/7 beauty services. Guests also leave behind odd items; 10% forget dental prostheses. Hotel employees go the extra mile, with one traveling 160 kilometers to return a passport.

5 min

Le petit-déjeuner reste le complément préféré des voyageurs

💰 Nearly half of European hotels' daily revenue growth comes from extras like breakfast, as 45% of travelers will pay more for higher quality breakfast, says Booking's latest study. The survey covered 32,000 travelers across 32 countries, revealing preferences for local supply, quality products, and unique offerings. Secondary to breakfast, 26% of guests value access to local tours and activities, while spa and wellness services rank third with 25%. Shuttle services and flexible checkout are also premium amenities, with 24% and 23% of guests willing to pay extra, respectively. The study underscores the evolving client motivations and the importance of adapting to their expectations for increased revenue.

4 min

Comment le comportement des voyageurs impacte votre performance digitale

📲 Expedia's study reveals travelers visited 277 web pages before booking, a sevenfold increase since 2013. They spent 303 minutes, over 5 hours, searching and comparing across 45 days. Poor weather in June and inflation over the past two years, perceived by 75% of French consumers, impacted the summer 2024 season. Hotel prices rose by 16.2% compared to 2022. Traveler behaviors are swiftly changing, with 75% altering their consumption habits yearly, heavily influenced by internet use for trip planning. OTAs capture most of the preparatory time, while direct professional sites account for 31%. Key platforms for visibility include OTAs, Google's services, and one's own site.

4 min

La TVA hôtelière à 12,5 % ?

💸 La TVA hôtelière en France pourrait augmenter de 10 à 12,5% d'ici 2025 pour réduire le déficit prévu à -6,2%, selon un rapport de Bercy adressé aux députés et sénateurs. Le gouvernement cherche à économiser ou générer 110 milliards d'euros d'ici 2027, avec 30 milliards dès 2025 et une autre tranche de 100 milliards d'euros d'ici à 2028. Des mesures incluent des hausses de taxes sur l'hôtellerie et la restauration, qui pourraient rapporter 4 milliards d'euros par an.

1 min

Comment jugeriez-vous votre été 2024 ?

💸 Booking's division, Booking For Business, known for catering to business travelers, is gaining traction in the professional travel sector. Over 4 years, a noticeable shift has been observed as professionals increasingly opt for apartments.

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