Pourquoi Booking et Expedia annoncent des licenciements
💰 Booking, with 24,000 employees and a 9% revenue increase along with a 12% profit boost in Q3 2023, plans staff layoffs to reinvest in new client acquisition. Layoffs expected to be 4-8% of the workforce, roughly 700-1600 employees, potentially freeing $200-400 million annually for marketing. Expedia also plans to cut 1,500 jobs, 9% of its staff. Together, Booking and Expedia invested $13 billion in marketing in 2023, compared to hotels spending 7.7% of their revenue on average.
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