Thomas, auteur/autrice sur Le 10 Minutes Hôtelier - Page 18 sur 59

6 min

No-show ? No fatalité !

💰 In 2024, OTAs accounted for an average of 40% of a tourism accommodation provider's bookings, yet were responsible for 80% of cancellations. No-shows, clients who do not show up despite having a reservation, represent a significant 5% of confirmed bookings, potentially costing a 50-room hotel nearly €70,000 annually, and a guest house between €2,000 and €4,000. Secure credit card guarantees via systems like Stripe have been recommended as a preventive measure, as they cost nothing unless the card is charged, and the provider only loses 2-5% of the reservation amount in fees instead of 100% of the revenue. Restaurants, historically affected by no-shows (one in five reservations), have seen a 40% year-over-year reduction in no-shows by adopting similar measures, such as card guarantees and confirmation reminders. The Fork (formerly La Fourchette) has taken steps to combat no-shows by prohibiting multiple reservations for the same time slot and offering triple confirmation via free emails or SMS for restaurant owners.

4 min

Des réponses plus rapides aux avis clients en 2024

📝 In Europe, response time to customer reviews in the tourism industry has decreased by 36%, according to a Shiji 2024 survey. The annual Shiji study analyzed over 12,000 hotels worldwide and nearly 40 million reviews, noting a 2.7-day improvement in response times over 2 years. 3-star and 5-star hotels have increased efforts, while 4-star hotels lag with one of the lowest average response rates. A 3-star hotel responds to 64.9% of reviews, a 4-star to 47.3%, and a 5-star to 70%. Reviews influence at least 80% of bookings; hence timely and quality responses are crucial for future reservations. Italy is targeting fake reviews, with proposed legislation requiring identity verification, OTA authenticity checks, a 15-day post-stay review limit, and possible removal of outdated or resolved negative reviews.

5 min

Budget 2025: quelles conséquences fiscales ?

💸 Budget 2025 adopted using Article 49.3 clarifies fiscal rules for furnished tourism rentals. La Loi Le Meur, effective January 1, 2024, changes the "micro-BIC" taxation system. New tax measures apply to 2025 revenues, not 2024. Previous abatement at 50% with a €77,000 ceiling falls to 30% and €15,000 in April 2025. Article 24 in Budget 2025 impacts taxation on LMNP real estate sales, integrating amortization into capital gains calculations. Auto-entrepreneurs face VAT rule changes, potentially decreasing the VAT exemption threshold from €85,000 to €15,000 in revenue, affecting the fiscal advantages, especially for seasonal rental operators. Discussions continue with the finance ministry, with a decision expected within three weeks.

3 min

Booking distingue 155.000 hébergeurs français en 2025 !

🏠 Booking awarded 1.71 million accommodations in its Traveller Review Awards, highlighting Italy and vacation rentals. With 360 million customer reviews from 2024, the platform identified top lodgings and directed more guests. France received 155,203 awards, behind Italy's 208,000. Apartments led for the eighth year with 847,627 awards, followed by vacation homes (259,105) and hotels (190,670). Hotel capsule (35%), villas (25%), and cabins (21%) saw significant reward increases. Top welcoming French cities include Roussillon and Arc 1950. Bretagne is among France's most hospitable regions. The most rewarded accommodations in France for 2025 are apartments (81,716), vacation homes (30,248), and bed and breakfasts (13,452).

4 min

Google redessine sa présentation hôtelière

📣 Google is evolving its hotel services worldwide despite being criticized by European pressure groups. In the U.S., Google showcases hotel results with richer content, larger images, enhanced reviews, and a more prominent Google Maps display, unlike the more constrained display in Europe due to regulations. This North American presentation style is geared towards a user-centric experience, potentially leading to higher booking conversions. European hotels already benefit from this layout when viewed from outside Europe, suggesting a future standardization. Google encourages direct booking links over OTAs, with price displays and reviews accessible via additional clicks, reducing the emphasis on immediate price comparison and review pressure. Hoteliers are advised to focus on high-quality visuals and competitive direct pricing to leverage Google's commission-free service.

4 min

Le tourisme culinaire en plein bouillonnement !

🍽 McKinsey report in late 2024 indicated that 63% of travelers chose destinations based on activities rather than locations or accommodations. The global culinary tourism market reached $1.09 trillion in 2024 and is projected to grow to $4.21 trillion by 2033, a 14.46% CAGR from 2025-2033. Culinary tourism appeals to all age demographics, including baby boomers, Gen X, Y, and Z, who increasingly demand online booking experiences. The sector's growth is driven by sustainability and ethical practices, with year-round experiences offered in partnership with local producers focusing on seasonal and organic products. 🍽️

11 min

J’ai fait analyser le contrat B00king par ChatGPT

📖 Thomas, an enthusiast for contract analysis, compares his skills with ChatGPT's ability to assess the B00king.com agreement. ChatGPT, within 10 seconds, identifies critical points like parity clauses, commission and fees, overbooking management, intellectual property rights, ranking and marketing, dispute resolution, termination and data management. Thomas highlights the importance of understanding contracts to protect one's establishment, emphasizing that while ChatGPT is impressive, it does not replace professional legal advice.

5 min

Fraudes à la réservation: le grand malentendu !

💳 In a study by Adyen, 11% of travelers prefer paying by phone, while 51% of hoteliers believe it's a popular option. However, 26% of clients wouldn't book if asked for credit card details by phone, and 71% worry about fraud risks. The average loss per traveler due to fraud in 2024 was €670. Only 53% of hosts feel fully PCI compliant. The Bank of France is reforming MoTo payments due to high fraud levels after a June 10 plan. About 10% of hotel customers have experienced payment fraud. In 2024, 38% of tourism businesses saw a rise in fraud attacks, with up to 20 incidents a year for 7% of them. The average fraud-related loss could reach €1 million.

5 min

Les réseaux sociaux où il vous faudra être en 2025

🌍 In 2024, users visited an average of 277 web pages before booking a stay. Social media have not been massive direct booking vectors but significantly contribute to global visibility strategies, influencing 57% of travelers. The influence varies by age: 75% of 18-34 years olds, 63% of 35-54, and 35% of 55+. Visuals lead to the best social media conversion: images impact 55%, short videos 53%, medium videos 30%, articles 28%, long videos 26%, post links 19%, and lives 16%.

5 min

Les voyages d’affaires plus forts encore en 2025 !

💸 In 2024, business travel hit a record $1480 billion, with an average spend of $834 per person. By 2025, the market is expected to grow further, potentially reaching $2000 billion by 2028. The US leads this growth, influenced by Trump's pro-business government. Digital platforms and AI are transforming travel management, and 64% of business travelers reported increased spending. Booking For Business saw a 65% rise in bookings, reaching 2.5 million overnight stays and a 10% client increase in 2024. The "bleisure" trend is rising, with 46% of GBTA members' employees mixing business and leisure travel. 🌐

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