L’effet Black Friday : transformer les promotions en réservations directes sur le site web de votre hôtel
📈 Black Friday, November 3 - December 2, 2024, hotels worldwide: Direct bookings surged by 63.8%, with website conversion rates up 36% and direct revenue nearly doubled, increasing by 97.5%, for hotels running Black Friday campaigns. 4,300 hotels were analyzed by THN, comparing performance to October 3 - November 2, 2024. A dedicated webinar was held by THN, offering strategies to leverage Black Friday's consumer behavior for hotel industry success.
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