Les Entreprises du Voyage et Civitatis lancent le tout premier Index semestriel des activités touristiques
🏕 Les Entreprises du Voyage and Civitatis launched the first semi-annual Index of tourist activities, marking a major step for the French market. The global market for tourist activities is estimated at $179 billion in 2024, expected to reach $264.4 billion by 2030. 63% of travelers claim that the quality and diversity of activities directly influence their destination choice. Activities are now central to the travel experience, influencing itinerary construction and revenue generation for agencies.
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